A brand and marketing onmi-channel expert, with over 12 years experience, managing integrated marketing campaigns for brands in FMCG, Retail, Alcohol, Sport, Travel, Beauty, Pharmaceutical and Technology sectors. I am an ambitious leader, with a strong pastoral skills, managing teams of 20+, and am results driven with commercial success, responsible for P&Ls of +£8m and reporting globally. Being culture driven with a passion for people, their wellness at work and individual learning and development, I mentor and coach junior industry peers, and am an author and speaker for the MAA Marketing Diploma, having written and delivered the Shopper and Brand Experience module for the past 3 years. KEY SKILLS • Strategy – a strategic thinker who looks at future trends, insights, past behaviours and data to deliver actionable planning. • Leadership – with an entrepreneurial approach, I believe that the key to results is good leadership of people and projects. • Relationship Management – diplomatic, intelligent and friendly approach has led to long lasting relationships with clients, team members and senior stakeholders and ultimately growth for businesses and brands. • Creative – I am a strong presenter and experienced in omnichannel storytelling communications to bring a brand to life AREAS OF MARKETING EXPERTISE • Integrated through the line, with strategic and operational expertise in Retail, Shopper, Brand Experience, Innovation, Packaging Design, Brand Design, Digital and Social Influencer.
Projects credited in
- L´Oreal Moisture Bomb Launch 2016The ´Quench your skin´s thirst´campaign was developed to showcase the hydrating powers of L´Oreals new moisturiser called Moisture Bomb. The campaign included influencer marketing and bespoke videos with Sarah-Jane Crawford, Fitness on Toast, Fleur de Force and Gizzi Erskine, instore activations as well as digital advertising and website design.
- Cadbury Easter Egg HuntsEvery year, Cadbury teams up with the National Trust to offer families the ultimate day out with their popular Easter Egg Hunts. I worked closely with a Senior Account Manager and Field Manager to organise the events across over 300 NT properties. My responsibilities included managing website updates, seeing creative briefs through our studio, visiting live locations to accompany the photographer and, at the end of the campaign, collating feedback from the NT representatives, event managers and
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Marketing ConsultantKeates Consulting Ltd
London, United KingdomFreelance
I consult for start-up businesses, assisting them with their partner relationships, online, social presence, retail and marketing plans.
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- Marketing Strategy
- Social Media Marketing
- Strategic Planning
- Business Development
- Client Services
- Account Management