A brand and marketing onmi-channel expert, with over 12 years experience, managing integrated marketing campaigns for brands in FMCG, Retail, Alcohol, Sport, Travel, Beauty, Pharmaceutical and Technology sectors. I am an ambitious leader, with a strong pastoral skills, managing teams of 20+, and am results driven with commercial success, responsible for P&Ls of +£8m and reporting globally. Being culture driven with a passion for people, their wellness at work and individual learning and development, I mentor and coach junior industry peers, and am an author and speaker for the MAA Marketing Diploma, having written and delivered the Shopper and Brand Experience module for the past 3 years. KEY SKILLS • Strategy – a strategic thinker who looks at future trends, insights, past behaviours and data to deliver actionable planning. • Leadership – with an entrepreneurial approach, I believe that the key to results is good leadership of people and projects. • Relationship Management – diplomatic, intelligent and friendly approach has led to long lasting relationships with clients, team members and senior stakeholders and ultimately growth for businesses and brands. • Creative – I am a strong presenter and experienced in omnichannel storytelling communications to bring a brand to life AREAS OF MARKETING EXPERTISE • Integrated through the line, with strategic and operational expertise in Retail, Shopper, Brand Experience, Innovation, Packaging Design, Brand Design, Digital and Social Influencer.
I consult for start-up businesses, assisting them with their partner relationships, online, social presence, retail and marketing plans.
Managing shopper marketing projects on Bayer and Coca-Cola
Director on global projects for Danone, Nestle and P&G, managing a £2m P&L. Delivered strategic innovation for NPDs as well as multi-channel (Grocery, Specialist, GTR, Online) brand and pack design projects, and shopper marketing campaigns. KEY ACHIEVEMENTS • I launched new innovation projects in the drinks and yoghurt categories in UK, EMEA and US, re-structured a client service team, turned around the P&L for two key clients significantly within 6 months, growing one client by over £500k in 4 months.
Responsible for Brand Experience and Shopper Marketing across integrated FMCG, Retail, Beauty, Technology, Travel and Sports accounts – M&S, Asics, Tesco, Diageo, Mondelez, L’Oreal, Three, Sky, Virgin Holidays, MCCC, PepsiCo, Nestle, Lily’s Kitchen. KEY ACHIEVEMENTS • Three – I led the Oxford St flagship store design and development project, responsible for store experience, partnerships and launch strategy. • Virgin Holidays - I grew this account from a £30k pitch win to a £1m+ account in 9 months. • Cadbury (Mondelez) - delivered the fully integrated Cadbury Easter Campaign in 2016, bringing both Tesco and Cadbury to the table to launch the biggest ever in store seasonal campaign Tesco had activated. Delivered over 1.4million direct interactions for Cadbury over the Easter weekend. • I grew the Mondelez account from £50k to £2.9m in 12 months. • L’Oreal - produced an influencer and social media marketing campaign that saw over 200% growth uplift in sales in the weeks following the launch and a social reach of 2.5million.
Specialised in shopper marketing, GTR, integrated campaigns, global field marketing, digital and promotional toolkits. Developed and managed anintegrated portfolio of UK, EMEA and Global brands – GSK, Bacardi Brown-Forman, American Express, Kelloggs, Coca-Cola, SCJ, 3M. KEY ACHIEVEMENTS • Shortlisted for a Cannes Lion - Led the award winning integrated campaign for Bacardi and Wetherspoons ‘Wetherspoons Unlocked’. 35,000 app downloads in 2 months, 50,000 vouchers used in 4 months. Sales uplift of 70% for Bacardi brands.
Responsible for day to day account management of integrated marketing campaigns for sport, leisure and technology brands – Samsung, Harlequins RFC, Saracens RFC, The Olympic Torch Relay, Tetley, Fosters. KEY ACHIEVEMENTS • Harlequins RFC - Managed the project and event winning at the Sports Awards for the ‘Best Integrated Sports Marketing Campaign’ and selling out the capacity of 50,000 seats at Twickenham stadium for the first club fixture. The Big Game is now in its 11th year following this initial success.