About me
Highly organised and self-motivated marketing and PR professional with three years of experience within the consumer sector. I have worked mainly in-house at start-up brands and have developed strong communications, multitasking and stakeholder-management skills in these roles, along with a thorough understanding of the consumer landscape and a positive, proactive outlook.
Work history
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Marketing and Communications ExecutiveSkinwork
- London, United KingdomFull Time
Skinwork is a professional skincare brand with flagship location at Alex Eagle Studio in Soho
- Developed and delivered marketing and PR strategy to increase brand awareness in advance of the planned launch of product range, and to publicise new treatments and seasonal promotions.
- Created and leveraged relationships with press, securing coverage in top-tier international, national, regional and digital publications including Vogue, ES Magazine and Refinery29 through targeted pitching and responding to media enquiries.
- Managed influencer outreach and identified and built relationships with brand-aligned content creators from the beauty, fashion and lifestyle spaces.
- Managed social media, encompassing planning and scheduling, writing of copy, creation of briefs for assets, and compiling insight reports. Increased Instagram following by 100% within 2 months through consistent and engaging posts and stories.
- Cultivated brand partnerships and led cross-promotional activity with aligned brands in fashion, wellness, fitness, and hospitality including events with Whistles, The Wing and Soho House.
- Led corporate ‘Friends’ programme, offering special rates and promotions to businesses. Maintained marketing calendar and contact databases, and communicated marketing and PR activity to the wider team to ensure buy-in and coordination across the business. Reported sales weekly and monthly.
- Responded to customer queries across all platforms and developed relationships with top clients.
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Junior Brand ManagerFreda
- London, United KingdomFull Time
Freda is a direct-to-consumer feminine hygiene brand
- Responded to media enquiries, contributed to PR strategy, wrote press materials and proactively pitched to secure print, digital and broadcast coverage across business and technology as well as beauty and lifestyle sections, including Financial Times, Wired, Vogue, BBC and more. Negotiated promotional features in Hearst publications.
- Executed influencer outreach and sampling programme.
- Led partnership activity with aligned brands and charitable organisations.
- Managed social media accounts, created and executed email marketing and paid social campaigns and evaluated the results of this activity.
- Project managed events and pop-ups including at Wired Health and Stylist Live to tight budgets and deadlines, and oversaw key shoots from bookings to styling.
- Liaised with agency partners and created detailed briefs for graphic designers, sustainability consultants and manufacturers on brand guidelines, packaging, ongoing campaign assets and more.
- Assisted founder with diary and budget management, and the preparation of investor pitches, reports and presentations.
- Attended industry events and participated in accelerator programmes.
- Wrote copy for e-commerce site and coordinated its development and maintenance, including regularly creating and commissioning blog content and consistently improving user experience as main point of contact for external web developers.
- Managed customer service across all platforms and oversaw order fulfilment and the work of customer service coordinator, as well as marketing interns.
- Pitched to corporate clients and stockists in a sales capacity and developed wholesale partnerships.
Skills
- Marketing
- PR
- Media Relations
- Writing
- Social Media
- Stakeholder Management
- Organisation
- Detail Orientated
- Communications
Education
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Bachelor of Arts (BA) Trinity College Dublin
- Dublin, Ireland
2:1 Hons, Sociology + World Religions and Theology