I’m Laura, I’m a thinker, culture surfer, insight hunter, and vision creator.
I thrive when I am immersed in different cultures. I love travelling as often as I can, and often more. My Ideal future is where I can be anywhere in the world, and still work to add value to people, brands and organisations.
My area of focus is within the exciting world of brand and experience design. I’ve been described as 'passionate strategist’ when I have an insight, I like to make sure it’s honoured. And a ‘workshop provocateur’ with the most affection, my team know that I like to challenge traditional assumptions. For me a truly insightful and creative response to my client's challenges can differentiate them with the power to change perception, motivate sales and build loyalty.
Projects credited in
- MissguidedSTORE LAUNCH, WESTFIELD1
Work history
Senior Creative StrategistDalziel & Pow
- London, United KingdomFull Time
In this role I work as leading creative strategist, guiding various design teams through the strategic process and directing the creative output in line with the elaborated strategy. Utilising first and second hand research & influences, I define clear strategic direction and opportunities for brands that result in purposeful design and engaging experiences.
Further I develop content and run client workshops around brand strategy and experience design (incl. customer journeys, innovation strategies and future strategies & ideation). I work closely with design teams to make sure the outcome of projects is true to its strategic vision and translated visually.
Lululemon | Missguided | O2 | VW | Serta Simmons | Diageo | Amore Pacific | Ardene | Google
Skills
- Strategy
- Creative Direction
- Strategic Planning
- Ideation
- Idea Generation
Education
C
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MACentral Saint Martins College Of Art and Design
- London, United Kingdom
I hold a Master Degree in Innovation Management from Central Saint Martins, London. It helped polish my skills to be comfortably working in multi-disciplinary, global and multi-cultural teams. This is in line with transformations within the design industry itself and the growing demands of business and society that recognise the importance of creativity, critical thinking and dealing with complexity and uncertainty.