About me
A multi award winning Group Account Director with 9+ years experience managing teams and campaigns for high profile clients. A leader that is supportive, knowledgable and approachable, helping the team to grow in their roles with a solutions-focused attitude
Work history
Display Account Executive
London, United KingdomFull Time
• Currently working as a Senior Display Executive in the L’Oreal Display team, planning and buying Programmatic, Digital, Press, Radio and Outdoor campaigns for L’Oreal Paris, Garnier, Maybelline, The Body Shop, Vichy and La Roche Posay
• Develop plans and cross-platform strategies in conjunction with planning teams to ensure all client specific objectives are met
• Deliver proactive competitive and market industry updates to support the development of plans and innovative response to briefs
• Regular campaign reports and PCAs with key learning’s and future recommendations
• Regular status calls and meetings with L’Oreal to discuss upcoming briefs, product launches and the weekly performance of campaigns
• Analysis and weekly reports of live campaigns to highlight optimisations made and ensure all KPIs are met
• Build audiences using 1st and 3rd party data for upcoming programmatic campaigns
• Manage the Account Executive within the team to ensure all client requests are met to a high standard
• Strong relationships with the client, media owners and internal teams
Display Account Executive
- London, United KingdomFull Time
• Planning and buying of Digital, Press, Radio and Outdoor campaigns for the L’Oreal Luxe and Active Cosmetics Divisions
• Brands include YSL, Lancôme, Luxury Designer Fragrances, Vichy and La Roche Posay
• Management of the Luxe anniversary estate and press strategy for 2015 / 2016 including sampling around key launches and gifting periods
• Negotiated National Press insertions and digital plans to ensure clients are gaining added value on all Display campaigns
• Responded to multiple briefs, liaised with media owners and put together recommendations with strong rationales to present to the client
• Involvement in creative publisher partnerships
• Involvement in the YSL Black Opium Pop Up at Victoria Station and Westfield
+ Show more
Skills
- Display Advertising
- Digital
- Digital/ Print
- Programmatic Buying
- Outdoor Advertising
- Radio Advertising
- Print Advertising
- Digital Expertise
- Media Partnerships
Education
(honors) in Event ManagementArts University Bournemouth
- Bournemouth, United Kingdom
Sept 2009 – May 2013, BA (Hons) Events Management at Bournemouth University, UK.
Subjects studied include Strategy and Leadership, International Events Management, Marketing Communications for Business and Small Business Management
Graduated with a 2:1 Bachelor of Arts Degree
Awards
IPA Foundation The IPA (The Institute of Practitioners in Advertising)
Distinction