About me

Over 20 years’ experience leading teams in the digital tech and media world, (B2B and B2B2C) with a focus on multichannel “content intelligence”, strategy and performance and product marketing at creative agencies as well as clientside, global corporations and startups Leading the planning, operations, strategy and deployment of global multi- channel content campaigns across web and digital, with insightful local relevance Impactful creative storytelling strategies delivering tangible results in customer acquisition, retention, loyalty and advocacy Implementation of emerging technologies and data-driven content strategy, frameworks and roadmaps, aimed at increasing engagement by exploring audience “intent”

QuestionsProjectsExperienceTeam

Projects

• Digital Content Strategy for global FMCG clientCreating and developing a multimedia strategy to plant the seed of engagement and interaction with the audience as well as introducing a new storytelling approach.

Education

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DigitalIULM University of Milan
Sep 1991 - Sep 1993Italy