Over the years I’ve been lucky enough to write for loads of great brands. Now I'm here to write for you. I'm nice like that.
I've worked on an exciting range of briefs including radio ads, shopper promotions, creative campaigns, events and more – which means I can switch smoothly between voices, styles and markets.
I'm passionate about writing (long live long copy) and can turn my pen to most things, including tone of voice guidelines. But while I'm a copywriter at heart, I'm conceptual too – and I love working with art directors, designers and strategists to develop creative campaigns and events.
I speak English and Geordie, and make a cracking cup of tea.
Projects
- Dolce by Ferrero RocherA treat of an event To remind consumers of the great taste of Ferrero Rocher, we created Dolce – an award winning luxury London pop-up dining experience which deconstructed the five unique layers of the product through five delicious mini-desserts. Over 3,000 tickets sold out within 24 hours of the event going on sale. And mouth-watering social content made sure even those who didn’t attend got a bite of the action. As well as eating a LOT of Ferrero Rocher, I worked on the concept, copy (including all promotional material and collateral used during the event) social and video content.
Work history
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Senior copywriter and creativeTracyLocke/Haygarth
- London, United KingdomFull Time
I wrote engaging copy and developed creative campaigns, promotions and events for a huge range of brands – adapting my style to suit different voices, markets and channels. At Haygarth I was lead copywriter on two of the agency’s biggest accounts – Sony and Vodafone – overseeing two mid-weight copywriters and all freelancers. I was the sole copywriter at TracyLocke for global brands including SC Johnson and HP.
Skills
- Ad Copywriting
- Radio Advertising
- Shopper Marketing
- Writing
- Comms
Education
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MACardiff University
Cardiff, United Kingdom
MA English Literature
(Distinction)