About me
Hi, I’m Laura. I’m a visually, detail-oriented person who appreciates creativity in all fields. You might find me analysing the brushstrokes of a painting or slowing down an animation to watch frame by frame. For me, the nuances of creativity speak volumes. In design my true passion lies in identities and bringing brands and concepts to life through motion. I’ll never stop searching for new skills and better ways of doing things. So, if I don’t know how to do something, more often than not you’ll hear me say challenge accepted. There will always be something to learn as everything is interlinked, and only through collaboration can we create something truly beautiful.
Projects credited in
- TEDxAmsterdam 2018: Join the Big XIgniting the Spirit of X across Amsterdam. TED is a nonprofit organisation devoted to spreading ideas and building a clearinghouse of free knowledge from the world’s most inspired thinkers. TEDxAmsterdam is independently organised and brings the spirit of TED’s mission of ‘Ideas Worth Spreading’ to the community of Amsterdam. For TEDxAmsterdam’s Tenth Edition, we designed a Brand Campaign System to unite the collateral across every conceivable touchpoint and medium for the event. The Spirit o1
- Ultimate X: Road to TokyoRebranding Africa’s largest action sports festival. Ultimate X is Africa’s elite action sports festival. Every year, the festival takes place at the Sun City Resort in the Pilanesberg and includes thrilling displays of the ‘Big 5’: Skate, BMX, FMX, Surf and MTX. The rebooted contest format, that happened alongside their rebrand, is in line with Olympic qualification standards. For Ultimate X’s 10th year, an entire rebrand of South Africa’s premium action sports festival was created. We wanted
- Get Golf. Get Inrange.Pioneering the global movement towards next-level entertainment golf. Inrange is a radar-based golf improvement software designed to benefit both the traditional driving range and its players. The Inrange app analyses every millimetre of the game, providing the player with real-time, quantified feedback on every shot. A first-of-its-kind technology required an equally impressive Brand Story and System, one that could highlight the various features and functions of the app in a simple, digital
Work history
Graphic DesignerNorth VCA
- Cape Town, South AfricaFull Time
Education
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Bachelor of Arts (BA) Inscape Education Group
- Cape Town, South Africa