Laura Pride

Laura Pride

Digital Content & Marketing DirectorLondon, United Kingdom
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Laura Pride

Laura Pride

Digital Content & Marketing DirectorLondon, United Kingdom
About me
Engaging, relevant content is vital for brands and organisations to connect with their audiences. I build and deliver marketing and communication strategies with digital content at their core. Starting my career as a broadcast journalist, progressing to a BBC News Editor and TV Reporter, I have 16 years experience in making B2C and B2B content deliver. I love building successful campaigns for global clients with videos, podcasts, blogs, vlogs that build brand awareness and create leads.
Work history
    Naked Wines logo
    Naked Wines logo
    Video Marketing SpecialistNaked Wines
    London, United KingdomPart Time
    I'm creating and embedding a high performance video marketing strategy, to increase customer acquisition. I'm responsible for delivering tens of thousands of new customers, via paid video advertising. I work with internal and external stakeholders to concept, produce and promote market specific video content, to drive growth across the UK, US and AUS.
    B
    B
    Strategy DirectorBerkeley Communications
     - Reading, United KingdomFull Time
    I led the business development of the agency and provided strategic consultancy to existing clients. I was responsible for new business and growing Berkeley's digital services, developing its demand-gen and content marketing offering including; video, social media and CRM.
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Skills
  • Strategic Communications
  • Strategic Marketing
  • Marketing Strategy
  • Marketing Communications
  • Content Creation
  • Social Content Strategy
  • Social Media Marketing
  • Social Media Advertising
  • Social Engagement
  • Social Amplification
  • New Business
  • News Reporting
  • CRM Strategy
  • CRM Marketing
  • Video Marketing
  • Video Journalism
  • Video Director
  • Video Advertising
  • Video Content