About me
A dynamic Marketing Manager with extensive experience and a strong record of success working in the heritage and charity sector. A successful leader who is capable of managing events and campaigns by sharing a vision that is both clear and motivating. A committed individual who has exceeded targets and implemented successful marketing strategies. Has a logical and methodical approach to achieving tasks and objectives that impact and deliver the strategic goals of the company. Excellent interpersonal skills, with the ability to communicate at all levels.
Projects
- Friday Lates During my time at the National Gallery I have implemented the Friday Late programme. I programmed the large scale late events and I utilised my industry contacts to organise various activities ranging from; historical aphrodisiacs tasting, potion workshops and Caravaggio inspired selfies. The activities linked back to the collection and encouraged visitors to engage with the paintings in a new way, even if they had no prior knowledge of art. The Friday Lates attracted a new audience to the Gallery who were typically young professionals living in London. Many of the attendee’s said they had never been to the Gallery before but they enjoyed the event and they would visit again. All the Lates events reported an increase in attendance, with the Halloween Late attracting a record number of nearly 16,000 visitors. During the events, temporary exhibitions sold out and shops and bars reported a dramatic increase in revenue. We also received positive social media engagement with visitors sharing their experience with friends. The Friday Lates have become a permanent part of the National Gallery programme and have enabled the Gallery to develop new media and sponsorship partnerships as well as promoting the exhibitions and collection to a wider audience.
Work history
Marketing Manager
London, United KingdomFull Time
• Creating strategies for the marketing campaigns.
• Researching current trends and interpreting data.
• Securing media partnerships with Londonist, Visit London and Secret London.
• Designing the seasonal campaigns key images, content and branding.
• Briefing in new photography, filming for the summer trailer and Vox Pops content to external design agencies.
• Collaborating with Artichoke to plan the Lumiere Festival marketing campaign.
• Supporting the Marketing Officer in her role and assigning duties.
• Creating innovative video content for the website, social media and e-newsletter content.
Marketing Executive
- London, United KingdomFull Time
• Implementing and curating the Friday Lates events programme.
• Creating briefs and strategies for marketing campaigns.
• Acting as a key point of contact for all involved in delivering the campaign.
• Liaising with external media agencies, suppliers and contractors.
• Managing the marketing and press budgets.
• Writing and proof reading copy.
• Delivering and overseeing the creative sign off process.
• Coordinating and trafficking marketing collateral.
• Managing various exhibition, education, events and fundraising campaigns.
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Skills
- Marketing
- Advertising Campaign
- Event Management
- Event Organisation
- Artworker/designer
- Ad Strategy
- Immersive Theatre
- Experiencial Marketing
- Ad Copywriting
- Innovation
Education
BA Technical EffectsUniversity of The Arts London (UAL)
- London, United Kingdom
Adobe Training
Costume Design
Set Design
Costume Making
Model Making
Prop Making
Fabrication
Museum Studies
Art and Design FoundationUniversity of The Arts London (UAL)
- London, United Kingdom
Adobe Design Training
Theatre Design
Fabrication