Driven by enthusiasm, ambition, curiosity and passion for digital media, innovation, branding, communication and image, I’ve already accumulated 2+ years of in-house and agency experience. I am an intuitive thinker with a deep creative sensibility and analytical mind, ambitious enough to develop the best strategy and achieve all the set goals.
Work history
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Marketing & Communication CoordinatorGC Group
- Florence, ItalyInternship
Assisted the brands' (Gianni Chiarini Firenze and GUM Design) Marketing and Communication office in coordinated image activities with different tasks:
- contributed to company strategy, direction and growth.
- Worked to develop, coordinate and oversee content across all platforms.
- Assisted with all aspects of the creative process from the conceptual phase to copywriting, design and execution for social media, website, press releases, newsletters, stores, special projects and events online & offline to promote a superior corporate image.
- Utilized strong writing and researched skills to edit copy and collection descriptions.
- Supported in the development of marketing calendar, creative campaigns and post-production, planned and organized shootings, scouted models and locations.
- Supported to develop the media plan, sought and proposed placements for print and digital.
- Worked closely with other departments, partners and agencies for the correct execution of marketing and communication materials.
- Driven strategy for social media channels and managed all pages to disperse content and news. Worked to engage with followers, manage the relationships with influencers and bloggers, evolve strategies and initiatives to increase sales, viewership, engagement and fans: +3k in six months.
- Helped with trend research and worked to analyze data and provide reports.
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Marketing & Communication InternLoro Piana
- 13011 Borgosesia, Province of Vercelli, ItalyInternship
Assisted the Marketing and Communication office in coordinated image activities with different tasks:
- worked to support with day-to-day tasks and to ensure successful project execution according to established objectives, timelines, and costs.
- Efficiently supervised and managed the content workflow.
- Worked collaboratively in the development of new digital content, across both pre and post-production, to support and integrate offline and online activities.
- Provided strategic and operational support during the photoshoots, main events, and advertising campaigns.
- Supported in the management of the installation of new stores.
- Supported to develop the media plan and in the placements for OOH, print and digital.
- Worked closely with other departments, partners, and agencies for the correct execution of marketing and communication tools.
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Skills
- Brand Marketing
- Communication
- Creative Strategy
- Content
- Trend Research
- Analytics
- Visual Communication
- Public Relations
- Project Management
- Social Media
Education
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Fashion Brand ManagementPolimoda Institute of Design and Marketing
- Florence, Italy
Strategic Branding, Marketing and Communication Management, Digital Marketing, Trend-Setting, Art Directing, Sociology of the Imaginary, Graphic Design, Visual Communication, Fashion Law, Fashion Business Administration, Fashion Operations, Product Development, Fashion Merchandising, Fashion Styling, Event Management, Pr & Press Office.
The program was ranked as the 5th best fashion business Master’s course worldwide.
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Communication ScienceUniversità degli Studi di Firenze
- Florence, Italy
Theories, Processes and Techniques of Communication and Marketing, History and Criticism of Cinema, Modern and Contemporary Italian Literature, Linguistics, English, Anthropology, Communication Law, Italian Sociolinguistics, Sociology, Statistics, Contemporary History, Italian Language History, Mass Media, Aesthetics, Geography of Communication, History of Communication, Writing Workshop.
Final Thesis: “The communicative power of fashion”.