About me
A highly motivated and driven marketing professional with over nine years’ experience in the luxury, hotel and retail markets. Confident and tenacious with the ability to identify key marketing strategies and implement campaigns effectively. An excellent communicator and forward thinking , generating ideas driven by business needs, targets and innovative marketing solutions.
Work history
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Digital Marketing AssistantMaybourne Hotel Group
London, United KingdomFull Time
Luxury Hotel Group (Claridge's, The Connaught & The Berkeley).
Temporary contract ending 31 Jan 2018
- Brought in to assist with the re-launch of four Maybourne websites
Managing the content entry on all sites
- Copy writing
- User experience testing and working with digital agency to resolve any issues with design and functionality
- Co-ordinating relaunch project schedule
- Managing budget
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Marketing ExecutiveSouth Place Hotel
- London, United KingdomFull Time
- Creating marketing campaigns using knowledge and in depth analysis of current trends and past campaigns as well as planning communication strategy in conjunction with relevant departments and external resources. Providing detailed reporting and analysis of campaign results.
- Working with PR Manager to create marketing calendar and plan seasonal campaigns and promotion accordingly.
- Composing compelling copy for promotional material, website and press releases, both on and offline.
- Managing all website content, ensuring copy optimised for SEO as well as managing all functionality changes and providing detailed reporting on website performance.
- Established a PPC campaign with web agency to increase website traffic and brand visibility, monitoring results and adapting the campaign accordingly.
- Implemented abandoned basket and remarketing functionality to increase revenue.
- Responsible for an ongoing digital CRM campaign to build guest loyalty and brand positioning.
- Managing all social media platforms, establishing recognisable tone of voice and visual style to position the brand and grow the audience. Working with social media influencers to increase brand awareness and engaging with new and existing guests to build brand loyalty.
- Initiating and managing relationships with external agencies including web agency, designers, printers, photographers and suppliers.
- Producing marketing collateral by briefing external agencies and co-ordinating all content creation and design, ensuring timescales were adhered to.
- Scheduling, planning and directing all photo shoots, ensuring all departments involved were fully briefed.
- Organising and promoting special events; within the hotel in order to promote the brand, generate engaging content and messaging, increase revenue and establish the brand position within the market.
- Engaging with selected partners to create compelling messaging to support brand positioning, create media messaging and build guest loyalty
- Effective management of interns to ensure mutually beneficial work placements; support to the marketing department and developmental learning for the individual
- Management of The Club at South Place Hotel membership club, introducing new membership procedure, producing The Club collateral, training the Front of House team and responding to member queries and requests.
- Involvement in the launch of the new Chop House brand of restaurants; liaising with key stakeholders, planning menus and special offers and implementing campaigns ensure consistency across all three restaurants.
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Skills
- Social Media
- Ecommerce
- Promotional Campaigns
- Brand Partnerships
- CRM Marketing
- Directing Photoshoot
- Budget Management
- Digital Marketing
- Marketing Collateral
Education
Diploma in Creative Jewellery (completed with distinction)London Jewellery School
- London, United Kingdom
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BA (Hons) Fashion BusinessGlasgow Caledonian University
- Glasgow, United Kingdom