Projects credited in
- Lululemon European Run Campaign, 2017 Digital first campaign, specifically focused on increasing awareness and sales for the run category. Content was also used for promotional use as part of the new store opening in Dublin. As the Brand Project Manager (EMEA) I was responsible for developing the campaign strategy and all production elements including budget, cast, location etc as well as campaign implementation and reporting.
- Project management of PR, marketing and partnerships for Ourmala fundraiser I have been working with a small, socially conscious non-profit for the last 18 months. Ourmala supports refugees and asylum seekers with specialist yoga and other support services. I have been looking after PR, and have generated converage in Stylist magazine, BBC Woman's Hour, The Independent, the Evening Standard and Psychologies magaine, to name a few. In autumn 2017, I project managed a event partnership with lululemon, holding a public yoga event and fundraiser. Here is a deck of my work on this exciting and fulfilling project.
- These dancing women were shot by Sophie for Lululemon’s collaboration with Central Saint Martin’s post-graduate fashion programme, who were asked to create six one of a kind patterns for their gym wear. The project was inspired by creative director Lee Holman’s own time at Central Saint Martins.
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