About me
Experienced marketing and Media professional.
Marketing strategy and media planning and buying specialist, with a focus on brand response and performance campaigns. Over 13 years has worked across a full range of media platforms, offline, online, mobile and social.
Prefers a data and insight led approach whilst retaining a human element; one of looking at the numbers and their correlation with the real world, outside of the marketing and media bubble.
This emphasis has always extended to partners and suppliers, as well as clients, ensuring that proposals, latest insights and other industry news is as detailed and up to date as possible, to in turn ensure clients receive the most relevant and efficient information.
Specialties: Marketing branding, marketing strategy, performance, Online planning, buying, media strategy, audience acquisition and retention, mobile, social media, integrated campaign planning
Work history
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Client TeamTheSpecialistWorks
- Bristol, United KingdomFull Time
Developing strategic direction and plans for key clients, across all media. Optimising media and marketing mix to ensure performance that surpassed KPIs. Leading client contact, meetings and presentations. Inputting into digital team initiatives, as well as advising on partnerships with digital external parties. Co-coordinating across clients and teams to ensure all deliverables, including media plans are submitted at the appropriate time, and work in harmony with each other. Working with clients on their wider marketing plans and how they work in conjunction with paid and organic media.
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Media Planning and Strategy DirectorNeo@Ogilvy
- London, United KingdomFreelance
Working with the existing team across large accounts and new business.
Ensuring existing client relationships are built upon, and expanded in order to continually position the agency as a complementary partner, and extension to, the client marketing team, not just a paid for service.
Developing strategy and implementing planning and buying across the media landscape - digital, OOH, radio including multi million pound brand campaigns, and smaller demand generation activities. Blending brand building, with direct results.
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Skills
- Media Buying
- Media Planning
- Media Partnerships
- Strategy
- Client Services
- Strategic Planning
- Media Strategy
- Media
- Paid Media
- Acquisition