Holding a key strategic role within French Connection supporting the marketing director and leading global marketing initiatives each season aligned with the company objectives. Successful management of social, in store and media campaigns each season, from initial concepts through to final delivery. Working communicatively with retail, ecommerce, display and PR teams to ensure innovative plans are executed and aligned to the brand marketing strategy.
Great Plains is a British womenswear clothing company part of the French Connection group. Positioned as an accessible lifestyle brand targeted at a female consumer aged 28 – 45. Key competitors included Boden and Joules. Holding a pivotal marketing role as digital brand manager setting key initiatives to grow the customer database and to drive sales online through owned channels, partnerships and acquisition projects.
Working within a growing digital marketing team across several brands of the French Connection Group. A fast-paced role covering both on and offline marketing activity to help drive traffic to the website. Responsible for briefing digital agencies and internal coordination with graphics, web development and merchandising departments.
Working within a brand and buying team leading the market and product research for each season for multiple menswear companies on the High Street and Savile Row.
A four-year fashion design lead degree course, incorporating business and marketing modules. A sandwich-year degree with a year on industry placement in third year.