Projects credited in
- Copywriting | The White Shirt Project, COSThe White Shirt Project is a capsule collection of pure white shirts designed in COS's London atelier. I was tasked to write online product descriptions that combined elements of marketing communication copy with functional, informative descriptions of the product.
- COS - Milan SaloneTo celebrate their return to Milan's internationally renowned Salone Del Mobile in 2013 COS asked us to conceptualise, art direct, and manage the delivery of a pop-up concept store installation for 40 hand-selected COS garments. Located in the vibrant Ventura Lambrate district we wanted the installation to be a 'comma' to frantic city life in Milan. The approach was to mirror the COS design ethos through contrasting tactile materials constructed in a simple, functional and visually lightweight w
London, United KingdomFreelance
Commercial clients: Chloé, COS, Zara, O.A.M.C., Pringle of Scotland, Mansur Gavriel, Marimekko, Holland & Holland, EYTYS, Sneakersnstuff, Nike, Adidas and more Editorial work for: The Gentlewoman, Re-Edition, W Magazine, i-D, SSAW, Replica Man, POP Magazine, Dazed Beauty, HEARTS and more Photographer & director collaborators: Alasdair McLellan, Jamie Hawkesworth, Sam Rock, Lena C. Emery, Anders Edstrom, Chris Rhodes, Brett Lloyd, Mark Peckmezian, Frank Lebon, Osma Harvilahti, Katja Rahlwes, Rosie Marks, David Luraschi & more Casting direction and street casting: Marimekko, Fiskars x Maria Korkeila, Sneakersnstuff and a number of editorial projects
- Creative Direction