Projects credited in
- Copywriting | The White Shirt Project, COSThe White Shirt Project is a capsule collection of pure white shirts designed in COS's London atelier. I was tasked to write online product descriptions that combined elements of marketing communication copy with functional, informative descriptions of the product.
- COS - Milan SaloneTo celebrate their return to Milan's internationally renowned Salone Del Mobile in 2013 COS asked us to conceptualise, art direct, and manage the delivery of a pop-up concept store installation for 40 hand-selected COS garments. Located in the vibrant Ventura Lambrate district we wanted the installation to be a 'comma' to frantic city life in Milan. The approach was to mirror the COS design ethos through contrasting tactile materials constructed in a simple, functional and visually lightweight w
Work history
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StylistLaura Vartiainen
London, United KingdomFreelance
Commercial clients: Chloé, COS, Zara, O.A.M.C., Pringle of Scotland, Mansur Gavriel, Marimekko, Holland & Holland, EYTYS, Sneakersnstuff, Nike, Adidas and more
Editorial work for: The Gentlewoman, Re-Edition, W Magazine, i-D, SSAW, Replica Man, POP Magazine, Dazed Beauty, HEARTS and more
Photographer & director collaborators:
Alasdair McLellan, Jamie Hawkesworth, Sam Rock, Lena C. Emery, Anders Edstrom, Chris Rhodes, Brett Lloyd, Mark Peckmezian, Frank Lebon, Osma Harvilahti, Katja Rahlwes, Rosie Marks, David Luraschi & more
Casting direction and street casting:
Marimekko, Fiskars x Maria Korkeila, Sneakersnstuff and a number of editorial projects
Skills
- Photography
- Styling
- Casting
- Creative Direction
Education
Bachelor of Arts (BA) London College of Fashion, UAL
- London, United Kingdom
Creative Direction for Fashion
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Foundation Diploma in Art and DesignVästra Nylands folkhögskola
- 10300 Raseborg, Finland
Photography