About me
I am a Marketing Professional with 15 years experience. I began in agency-side in PR before moving in-house at a fast-growing mobile technology start-up, managing staff and agencies for the UK and Europe and now at a B2B SaaS company as their solo Marketing Manager. I am looking to move into a larger marketing department, to focus more on the marketing strategy, while taking care of bigger budgets and teams and remain within the technology sector. I am best at helping small businesses grow from both an external marketing standpoint and working internally to build robust internal communications.
Projects credited in
- OnePlus 6: Campaign Launch“OnePlus wanted to expand their audience from an ‘early adopter,’ their existing hardcore fan base consisting of mostly tech enthusiasts, to an ‘early majority’ audience. The first challenge was how to make this happen without losing the original audience,” Gilles Boisselet, ECD, UNIT9.6
Work history
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PR and Content SpecialistVertoCloud
London, United KingdomFreelance
Developing and implementing the content strategy for the organisation, from copywriting, to social to PR.
Copywriting: Due to a website redesign I am focused on re-writing much of the sites pages to reflect the new brand personality including feature pages, sector pages, case studies, use cases and the company blog. Working with an SEO specialist to ensure the pages are optimised and have value.
Social: Building a social schedule and populating with a mix of evergreen content, reviews, ad-hoc post ideas, company and industry news posts, and product information and updates across a wide range of existing channels, as well as developing new social channels that make sense for the brand.
Email Marketing: Working with HubSpot data to create and target contacts in a way that will benefit users and potential users for sales promotions and webinars.
PR: Writing press releases, contacting my network of technology, business and trade press journalists to build awareness via the media.
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PR ManagerOnePlus
- London, United KingdomFull Time
OnePlus is a mobile technology company that builds well-designed smartphones. In 2018, OnePlus became the 4th largest Premium Smartphone brand in Europe with key competitors being iPhone, Samsung Galaxy, and Huawei devices. OnePlus reached $1.4bn in revenue in 2017, double that of 2016.
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Skills
- People Person
- Innovation Strategy
- Strategic Communications
- Photography
- Product Launch
- Team Management
- Crisis Communications
- Brand Strategy
- Budget Planning
- Content Copywriting
Education
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Professional Diploma in MarketingChartered Institute of Marketing
- London, United Kingdom
Studied four modules over two years: Strategic Marketing (Merit), Mastering Metrics (Pass), Digital Strategy (Distinction), Innovation in Marketing: (Distinction)
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Professional Certificate in MarketingChartered Institute of Marketing
- London, United Kingdom
Studied three modules covering Applied Marketing, Planning Campaigns, Customer Insights that gained me a Merit grade for my Professional Certificate.