Laura White

Senior Manager, Content Acquisitions

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  • LocationLondon, United Kingdom

About me

 

A highly driven and versatile professional with over 7 years experience at leading international media and entertainment businesses. As a qualified solicitor who also possesses broad commercial experience with an extensive background in the acquisition, distribution and monetisation of long form video content, I have developed a valuable and transferable skill set and strong strategic vision, along with the ability to successfully implement and oversee change. • Experience of both large international corporations and smaller independent organisations and the budgetary, political and organisational challenges facing both with a deep appreciation for effectively engaging with key stakeholders, clients and third parties within the film, television, technology and digital media sectors. • Ability to prioritise whilst handling a broad spectrum of responsibilities and to identify key areas of the business that require attention and improvement in order to increase efficiency and revenue and profit generation. • Particular expertise in assessing current processes and workflows and delivering innovative improvements by interpreting business needs, developing a tangible plan of change and engaging stakeholders to implement and deliver positive outcomes. • During my time at Sony, as business lead I drove a number of different initiatives in order to optimize the delivery of the commercial offer for transactional video on the PlayStation Store in Europe and Australia, developing and implementing changes needed to grow the business. Passionate about the evolution and consolidation of the media and entertainment space and the business models that underpin and drive it, with a strong interest in digital content and its delivery to market, consumer behaviour and optimising accessibility of content for consumers. Looking to secure a position in a media organisation due to redundancy following an internal restructure, where I can bring immediate and strategic value and develop my current skill set further.

Skills

 

  • Film
  • TV
  • Video
  • Account Management
  • Budgeting
  • Business Development
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Consumer Behavior
  • Relationship Management
  • Excel
  • Office
  • Powerpoint
  • Word

Work history

Currently

Senior Manager & Content Acquisitions

Sony Network Entertainment

Aug 2014

2016

Senior Manager & Content Acquisitions

Sony Network Entertainment

Aug 2014 - Jan 2016
  • Content acquisition and strategy for PlayStation Video, Sony Network Entertainment’s EST/TVOD platform, based in London, reporting to the Senior Director of Global Content in Los Angeles and primarily responsible for the offering in EU and Australia. Content Acquisitions o Identifying and engaging with potential new partners in the EU region to grow the business. o Managing commercial negotiations for new deals and renewal/amendment of existing deals and tracking all open matters. o Leading efforts with partners to obtain rights needed to deliver new video features and functionality. o Re-negotiation of expired or soon-to-expire deals. o Collaborating with the Pricing team in respect of relevant changes to deals or new pricing initiatives, including preparation and review of analysis of the commercial consequences of such changes. o Active review and analysis of current pricing structures for content for the EU/AU stores and where necessary, working with the teams in LA to propose and secure more beneficial pricing. o Liaising with legal to ensure all contractual elements are papered and correct parties informed once completed. Content Partnerships o Arranging and leading regular meetings with key EU-based partners, including teams from Major Studios in order to provide regular business and product updates. o Performing ongoing analysis of performance of current global and territory specific partners to identify opportunities/areas of concern and provide general business updates. o Re-engaging dormant partners. o Video process end-to-end review. Identifying and proposing improvements and encouraging and helping to implement the necessary changes. o Managing the London-based Content Partnerships Manager and overseeing the day-to-day interaction with EU partners. Strategy/Business Development o Undertaking research and commercial analysis across the EU territories to assist SNE Global Video in setting the Global content strategy and programming direction. o Working with the EU team to implement and manage the content strategy and programming direction in EU and Australia. o Working with the Reporting & Planning team to conduct on-going analysis and development of regional KPIs. o Seeking out new business and partnership opportunities with the Major Studios and existing key partners in the EU region to grow the business. By looking at the Video content lifecycle end to end and working with different Sony teams, identified new opportunities and delivered a more joined-up approach to partners. o Working with the Digital Commerce Team and relevant Sony Computer Entertainment teams to optimise the commercial offer on Video, including Ad Sales and PlayStation Plus. o Collaborating with product managers in the development and implementation of new functionality and features for the service, including attending planning sessions with developers to illustrate business requirements and reporting back to the UK team to ensure buy in for new features. o Oversaw a large piece of VoD research in Europe and Australia by an external agency and worked on the implementation of the resulting action points.

2014

Investment Manager

Ingenious Media

Jul 2013 - Aug 2014
  • Working with the Investment Directors of the Film and Television teams in all aspects of the development, operation and closing of the Ingenious Broadcasting Funds, Ingenious Estate Planning products and Shelley Media Funds, including: o Ensuring the timely deployment of capital raised, including responsibility for sourcing and evaluating television and film production opportunities in the UK and abroad, negotiating and executing complex production financing deals, instructing and managing legal resources and monitoring deal pipeline and transaction progress. o Preparing financial modelling of potential investments, including full analysis of the projected profitability of such investment as well as all risks associated with such activity and their mitigation. o Working to diversify the investment portfolio into broader genres of content, and continue to expand slate into Australasian, Canadian, American and European projects. o Undertake extensive and active business development, including attending various markets including MIPTV and MIPCOM. Sourced and closed deals with BAFTA winning producers. o Managing the portfolio of closed deals, including monitoring costs and revenues, maintaining relationships with deal partners and reporting to investors. o Fund management and administration and assisting the sales team in raising capital.

2013

Legal & Business Affairs Manager Acquisitions

ITV

May 2012 - Aug 2013
  • Business affairs specialising in the acquisition of content for international distribution by ITV Global whether from ITV Studios or third party producers involving liaising with producers on a variety of matters from development and the various stages of financing and production, through to a programme becoming part of the ITV library.

2012

Senior Legal & Business Affairs Executive

ITV

Jul 2011 - Jun 2012
  • International television and film distribution business affairs advising on a broad range of matters, including television and film financing, production and distribution, licensing content worldwide and any other miscellaneous legal and business affairs issues, including queries on intellectual property law, distribution structures, financing structures and ancillary agreements.

2011

Solicitor, Media and Entertainment

Candey LLP

Jan 2011 - Aug 2011
  • Solicitor in the Media & Entertainment team advising on film and television financing, production and distribution, intellectual property matters, contractual issues in relation to digital distribution and VOD strategy, brand licensing and corporate law.

2011

Legal & Business Affairs Executive

Icon Entertainment International

Jul 2008 - Jan 2011
  • • Legal and business affairs for a group of independent film companies, including UK and Australian distribution and servicing companies and an international sales agent. • Handling all work for the acquisition and licensing of a wide range of rights in films throughout their lifespan using a variety of licence fee and royalty structures, including single title deals, library packages and output deals. Understanding and applying the different requirements of theatrical and home entertainment titles, including digital platforms, and advising on a range of related entertainment and corporate law issues. • Developed a deep understanding the lifecycle of long form video content, theatrical and home entertainment releases, as well as the changing exploitation windows, new industry practices, technology and distribution models. • Working closely with the marketing and publicity departments as well as operations and finance teams.

2008

Trainee Solicitor & Assistant Solicitor

Boodle Hatfield LLP

Aug 2005 - Aug 2008

Education

2005

Legal Practice Course

BPP Law School

Aug 2004 - May 2005

    2004

    LLB Law

    King’s College London

    Aug 2001 - May 2004