Lauren Anderson
Available

Lauren Anderson

Digital DesignerLondon, United Kingdom
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Connections
Pip Jamieson
Benjamin K. Daniels
Pierfrancesco Mari
Lauren Anderson
Available

Lauren Anderson

Digital DesignerLondon, United Kingdom
About me
Highly motivated digital designer looking for new opportunities in London. Currently at Hunter Boots.
Work history
    Hunter Boot Ltd logo
    Hunter Boot Ltd logo
    Junior Digital DesignerHunter Boot Ltd
    London, United KingdomFull Time
    Junior Digital Designer • Supporting both wider e-commerce and digital marketing functions, artworking campaign creative and developing engaging digital treatments. • Designing wireframes and accompanying commercial content for weekly bidiurnal marketing emails across global markets. • Supporting the CRM team, designing email automations to improve the customer journey post purchase and in cases of lapsing/abandon basket. • Designing weekly editorial layouts for key landing pages, including discover and extended product descriptions. • Generating onsite content to further support commercial opportunities such as product and campaign launches. • Creating concept decks/ pitching creative ideas to the Content Strategist, Senior Digital Marketing Manager and wider e-commerce team. • Optimising work-flow by engaging in self initiated briefs aligned with brand activations/ highlights within the e-commerce calendar. • Preparing all e-commerce assets for use onsite, display banners, affiliates and digital partnerships. • Supporting user research activities, generating assets for usability testing, delivering prototypes for internal validation and demonstration of concepts. • Responsible for the creation of interfaces and interactions for new and existing website functionality such as shop by style.
    Universal Music UK logo
    Universal Music UK logo
    Graphic DesignerUniversal Music UK
     - London, United KingdomInternship
    Graphic Design Intern (Digital Marketing Innovation) • Supported the digital marketing innovation team and coordinator, generating assets for artists, clients and internal/ external events. • Visualising new concepts, artist pages, Lemonade 2.0 features and Apple Watch apps. By generating mockups, wire-frames and Keynote presentations exploring the information architecture and potential benefits. • Designed and developed various branding identity routes, icons, colour-ways, promotional materials for Facebook, Instagram and Twitter for Flash Sale Records and UMG. • Working closely with the commercial manager to identify, concept and design promotional visuals for limited availability vinyl, intended for sale. on Flash Sale Records online store. • Setting up artist pages enabling Apple Pre-Add, Spotify Pre-save and email capture features. • Sourced/edited images for UMG blogging platforms and individual artist pages.
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Skills
  • Digital Design
  • Art Direction
  • Branding
  • UI Design
  • Graphic Design
  • Print Design
  • Photoshop
  • Editorial Design
  • Packaging Design
  • Product Design
Education
    C
    C
    BA(Hons) Graphic Design Communication First Class HonoursChelsea College of Art and Design
     - London, United Kingdom
    During my time at Chelsea College of Arts, I specialised in art direction, digital design and still life photography