I am a dynamic and driven fashion communicator who enjoys the entire creative process, from the initial concept and realisation to the development and final delivery. In my role as a Social Media Specialist at The Fashion Digital, I managed multiple brands’ social media channels and worked across asset creation, content calendar curation, product and brand copywriting, reporting, and influencer projects, as well as contributing collaboratively to the overarching strategies.Locked Pro Plan feature
Content calendar curation, caption writing, story/asset creation, scheduling and posting for multiple clients across platforms Community management and engagement across platforms Copywriting tasks such as writing blog posts, e-commerce and email content Weekly and monthly reporting using internal and external analytic tools Assisting with influencer projects including research, compiling decks and executing reach-outs Supporting on-set at shoots and events including behind the scenes photography and filming Projects: H&M Divided influencer scouting & workshop planning; 7 For All Mankind sustainability copy for e-commerce & in-store; 7 For All Mankind product descriptions; Ralph & Russo product descriptions; Madeleine Thompson social media redesign & implementation; Honest Department social media launch & strategy implementation; ASH influencer scouting & deck creation; Attuale website copy & product descriptions; Rupert Sanderson product descriptions; TFD blog copy; Winser London blog and email copy; Winser London social strategy implementation; Anuschka paid advertising reporting; Sunspel product descriptions & social strategy implementation; Chinti & Parker shoot assisting
Event organising including arranging career events, woman hack events and office events. Organising social committee and helping to prepare social activities. Office and building management; including kitchen management, invoice approval, ad-hoc requests, recruitment tasks, mail distribution and greeting clients.
PR INTERNSHIP- HIDDEN CHARACTERS September - October Writing press releases and pitches to journalists. Creating media lists. Influencer research. Event assisting. Achievements- Getting positive responses from top journalists and editors for interview pitches (including fashion features editor of Australian Vogue- Alice Birrell for an interview with Michelle Clapton regarding the costume design of The Crown) Admin Assistant April - September Agency admin including mail distribution and organising, meeting room/event set-up, responding to ad hoc requests (email/phone/directly), making welcome packs, booking couriers, assisting PR with mail outs, kitchen restocking/ordering. Concierge break covering/assisting- Answering phone, transferring calls, responding to emails, booking meeting rooms, greeting clients. .
English language and literature, Textiles, Psychology