Lauren Aston

Lauren Aston

Event Sales ManagerLondon, United Kingdom
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Pip Jamieson
Jenny Hazelhurst
Richard Maxted
Lauren Aston

Lauren Aston

Event Sales ManagerLondon, United Kingdom
About me
I am a driven, conscientious and an adaptable Event Sales Manager. I have the proven ability to build rapport with new clients and promote repeat business using my sufficient expertise in event conception, development and management. After attaining a BA Honours degree in Events Management, I have remained committed into achieving my career aspirations. My significant and progressive experience has enhanced my understanding of the hospitality and events industry. I am currently seeking a new and challenging opportunity which will enable me to showcase my skills and a willingness to progress further.
Work history
    Event Sales ManagerChucs Restuarants
    London, United KingdomFull Time
    Chucs is a group of Italian inspired Restaurants and Cafes across West London, that offers private hire and tailored events for social and corporate occasions, accommodating 15-300 guests. Chucs Serpentine housed within Zara Hadid’s landmark ‘Magazine’, surrounded by the verdant Hyde Park & Kensington Gardens. The venue affords its guests a sense of privacy and tranquility, in spite of it's central London location. * Within three months at Chucs Restaurants I had progressed from Events Assistant to Enquiries Manager. After a year I was promoted to Junior Events Manager and shortly after I became an Event Sales Manager all within two years with the company. * As Enquiries Manager, my sole responsibilities included responding to all enquiries, reporting pipe line and following up with leads to generate sales. This position enhanced my negotiating skills allowing me to secure major events commercially. I successfully contracted the largest event to be held at the venue to date, at the value of £63k. I remained involved throughout the planning process and attended the event assisting the Event Manager onsite. * At the start of my career at Chucs I used my initiative to create and introduce a clientele database, which has now been implemented into a bespoke software and CRM system. Allowing the team to operate with full visibility and improve efficiency of the work flow with administrative tasks. * I have built and developed reputable relationships with companies including; Rolex, Estee Lauder, Grant Thornton, Rolls Royce and many more. * Last year we launched three new sites. I would attend networking events to raise the profile of the venues within the local communities, to increase brand awareness and day to day sales. * My responsibilities include arranging and conducting client meetings to promote the venue and gain new business. Deliver exceptional customer service at the highest of standards via the telephone and face to face meetings. Work towards and achieve pre determined targets for event sales. * Confidently plan and execute both professional and social events, from the initial enquiry, live event and then the post event evaluation for all six venues. Encouraging repeat business and promoting client exclusivity by sending updated seasonal brochures throughout the year. * Providing bespoke tailor made packages for each event including customised menus to meet clients needs and requirements. * Recognising opportunities to maximise revenue by offering enhancements to create a better overall experience. * Attend weekly meetings with Head of Events to discuss pipeline and financial forecasts. Report weekly to the restaurant team outlining upcoming confirmed events and future opportunities. * Represent Chucs where required at showcases, exhibitions and networking events.
    Client Experience ManagerLearn to Trade
     - London, United KingdomFull Time
    Learn To Trade is the UK’s foremost Forex and Stock Market Trading Company. An education and training specialist, offering a range of courses to help and guide clients learn and understand, within classrooms and professional Trading Floors in the UK, and around the world. * Due to my organisation skills and rapport with clients as a Front of House / Event Executive I progressed to Client Experience Manager. * Manage multiple corporate in-house events daily. Coordinated the opening event in Madrid and Forex trading event held in Mexico City. * Ensuring all clients experienced excellent customer service during their trading journey. Actively listened to client objectives and concerns to maximise satisfaction. Using Salesforce to monitor and ensure clients are on track with meeting their individual goals. * Handling complaints and identifying effective conflict resolution. * Successfully achieve day to day admin company needs as required such as coordinating guest lists, bookings, course schedules and catering, be responsive through emails, telephone calls and website chat. * Diary management for six trader coaches; assign clients and arrange one to one sessions. * Organised company events: socials, Christmas, and birthdays. * Supervised and supported the training of the new Front of House.
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  • Client Communication
  • Administration Skills
  • Event Organisation
  • Managing Teams
  • Teamwork
  • Sales
  • Time Management
  • Marketing
  • Event Magagement
  • Creative Approach
  • Commincation
  • CRM Experience
  • Xero
  • Networking
  • Business Networking
  • Client Facing
  • Negotiation
  • Contract Administration
    2:1 BA (hons) in Event ManagementBIMM (Bristol)
     - Bristol, United Kingdom
    Triple Distinction* in BTEC Business Studies (A Levels)Exeter College
     - Exeter, United Kingdom