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An accomplished communications professional with experience in developing strategic campaigns within the luxury lifestyle and interiors sector. Specialist skills include PR and branding, marketing, social media strategy and creative content.
• Develop strategic PR plan, in line with Marketing activity, including tactics, budgeting, goal-setting and evaluation • Advance media relations strategy seeking placement in target print, broadcast and online media • Content creation of press materials and social media assets • Facilitating high-level brand partnerships • Social media content planning and community management. Have grown Instagram following by 20% in six months • Day-to-day press office management, including all media enquiries, interview, image and loan requests • Manage and direct activity of external corporate PR agency • Planning and execution of seasonal press events and customer events in the UK
Worked across a range of lifestyle and luxury interiors accounts including JAB Anstoetz, Arlo & Jacob, David Hunt Lighting, Brissi and Samuel & Sons