About me

Hi, I'm Lauren. I've been in the Social Media game for over 4 years, working on campaigns and strategies, riffling through analytics, forging relationships with Influencers, and churning out all different types of content for Twitter, Facebook, LinkedIn, Instagram and YouTube. So far I've been lucky enough to have gained experience in the tech, recruitment, fashion, health & beauty, food, real estate and B2B space.

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Work history

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Social Media ManagerEmpiric
Feb 2018London, United KingdomFull Time
• Compiling social media strategy across Twitter, Facebook, LinkedIn, Instagram and YouTube to align with business targets. • Managing social channels for Empiric, Next Tech Girls and Women in Recruitment. • Creating tech-focused organic and paid social media content including videos, images and copy, managing and growing social communities, lead generation, reporting, and influencer outreach. • Website management, email marketing, internal comms and contributing to wider content marketing programme to drive community engagement and website traffic.
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Social Media ExecutivePageGroup
Mar 2015 - Oct 2017London, United KingdomFull Time
Creating and managing content for PageGroup's global social media channels, compiling social campaigns and strategies, paid advertising, community building and customer correspondence. Brands include: Michael Page, Page Personnel, Page Executive and Page Talent.

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Skills

• Social Media Management
• Social Copywriting
• Influencer Engagement
• Paid Social
• Campagin Management
• Social Strategy
• Web Content
• Google Analytics
• Social Analysis
• B2B B2C

Education

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Bachelor of Arts (BA) University of Glasgow
Sep 2009 - Jun 2013Glasgow, United Kingdom
2:1 English Lit & Film