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Responsible for distinctive 2D visual & photographic content creative and production, across on/offline channels including the global Brand and owned Brands. Delivering sales, margin, customer numbers, fame, attraction and loyalty across all channels in line with the business’s strategy and long-term objectives, whilst ensuring the customer remains at the very heart of the business. Striking the balance between creative brand building, engagement & long-term awareness.
Heading up a team of four Junior Content Editors and Editorial Assistants I managed the creation of all House of Fraser online content. Emails, site content, the blog, social media platforms and key projects for Advertising and Digital Marketing teams.
Fashion Marketing and Comms