About me
I am a highly motivated and passionate individual able to work in a fast paced and dynamic environment. I have developed my career over the last 5 years in different areas of Marketing, continuing to learn and evolve my skillset. In my free time I am an avid traveller (currently been travelling the world for the last year) with passions for diving and hiking.
Work history
EU Marketing ManagerAmazon
London, United KingdomFull Time
Ownership of the EU Marketing Strategy for Amazon Handmade, focusing on raising brand awareness and pushing customers through the funnel across paid, earned and owned channels.
• Leading key events for Handmade, such as Mother’s Day and Holiday, delivering integrated 360 ATL and BTL campaigns across multiple channels that aligned with business objectives
• Leading the UK and DE PR and Influencer strategy to deliver over 1.6B impressions with an average ER of 2% across the EU market.
• Ownership of 6 figure marketing budget to accurately track spend and adjust strategy to align with efficiencies of spend.
• Supporting in the creative development of owned channel assets, merchandising website pages and tracking performance with the ability to pivot strategy if KPIs are not being met.
• Successfully managed multiple agencies and stakeholders to develop creative briefs to target new audience, delivering strong engagement and conversion rates.
• Supporting category managers to create solutions to promote key categories and products to direct to consumers to aid business growth.
• Working with third parties (Small business Makers) to elevate their business through creative platforms to drive customer engagement and conversion to purchase.
Events and Partnerships ManagerSamsung UK
London, United KingdomFull Time
Redefined the retail experience into a consumer brand-led space for core consumers to tangibly see our purpose
• Ownership of innovative purchase incentive campaign for Samsung KX retail space, leading from
concept, through to launch and sustain.
• Supported in the development and delivery of the launch event for Samsung KX to drive awareness
of new retail space and increase footfall.
• Creating integrated marketing campaigns establishing cross-functional working relationship to
support execution of product activations through paid, owned and earned channels.
• Leading the creation and delivery of content for the Samsung KX website, producing 30 pieces of
content within 3 months contributing to over 400K engaged consumers.
• Delivering over 600 events since launch and 50+ pieces of digital content in 6 months to drive
awareness, footfall and conversion within the experiential space.
• Successfully managed 37 partners, 5 agencies, internal stakeholders, and engaged and brought in 7
additional contra partnerships to the business
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Skills
- Marketing Campaigns
- Brand Strategy
- Project Management
- Commercial Awareness
- Analytical
- Creative Campaigns
- Building Relationships
- Campagin Management
- Team Leadership
- Event Marketing
Education
Bachelor of Arts (BA) University of Leeds
- Leeds, United Kingdom
BA Hons Managementwith Marketing – 1st Class Degree