Lauren Crabbe

Lauren Crabbe

content creative + writerLondon, United Kingdom
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Lauren Crabbe

Lauren Crabbe

content creative + writerLondon, United Kingdom
About me
A business-minded creative with seven years’ experience in helping brands to find and prove their relevance. No one has time for advertising.
  • All I want is Ugg
    All I want is UggA Christmas gifting campaign to unite Ugg lovers of the world in getting their wish-list heard. Showing partners it’s not all about them this year, we boot egos off the mantlepiece with a pair of Uggs, complete with style and size  - couldn’t be any clearer.
  • Cow & Gate, Growing Up Milk
    Cow & Gate, Growing Up MilkThe transformation from baby to toddler is a worrying whirlwind of firsts. To help parents to relax and appreciate this new stage, we created a series of themed adventures that can be played together - each one resulting in a personalised storybook film they can share with family.
  • PANDORA 'You know what to DO'
    PANDORA 'You know what to DO'This Valentine's Day PANDORA helps guys read between the lines when it comes to what women say and what they really mean... When she says 'we can celebrate love any day', what she really means is 'as long as it's on the 14th February'. You know what to DO
  • Huawei - Model Monster
    Huawei - Model MonsterSocial Content - Shot on Huawei P9 for Instagram / Facebook To highlight the P9’s great selfie camera, complete with beauty mode, we held a monster beauty pageant in search of the most glam (or not so) monsters. Users share selfies of their halloween costume and makeup for a chance to win a phone. "Entrails? Tick. Lippy? Tick. To celebrate the P9’s beautifying front camera, our search for Huawei’s Model Monster 2016 is on. Share a selfie of your Halloween get up in the comments below for a chanc
  • The Launch of Pärla
    The Launch of PärlaPärla is your contemporary jewellery design boutique - the brain child of founder Erin O'Connor, it showcases local craft driven designers. I helped to launch the brand, settling it into its slender home in Boxpark, Shoreditch, designing the logo, shop comms and website. The shop has since gone on leaps and bounds, only recently being featured as The Times boutique of the week. Go on, have a cheeky browse...
  • Samsung - Sunset Selfie
    Samsung - Sunset SelfieSocial Content - Shot by Firecracker Films ft. Mr Whisper A timely piece of social content for the end of Daylight Saving Time, when our days get shorter and winter approaches. To positively step into the darkness, we celebrated with the perfect match - a great low light camera and a big beautiful sunset.
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Work history
    AnalogFolk logo
    AnalogFolk logo
    Creative CopywriterAnalogFolk
     - London, United KingdomFreelance
    Digital innovation pitch.
    Iris logo
    Iris logo
    Creative CopywriterIris
     - London, United KingdomFreelance
    English Heritage, Samsung & Nectar digital campaigns.
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  • Ideas
  • Copywriting
  • Scripwriting
  • Social Copywriting
  • Brand
  • Design
  • Adobe Create Suite
  • Client Presentation
  • Creative Lead
  • Positive Energy
    FD Creative AdvertisingLeeds College of Art
     - Leeds, United Kingdom
    A great introduction to the world of advertising and where I met my partner in crime.
    A-Levels - Chemistry, Maths, English LitRipon Grammar School
     - Ripon, United Kingdom
    The IPA (The Institute of Practitioners in Advertising) logo
    The IPA (The Institute of Practitioners in Advertising) logo
    IPA Shadow ForumThe IPA (The Institute of Practitioners in Advertising)
    The IPA launched a consulting group, comprising 30 advertising people under the age of 30, to provide an alternative perspective on industry issues. Selected as one of the few creatives on this team, it was a great opportunity to meet others and eventually become part of a 5 person team presenting our future facing strategies to the council.