About me
Proactive and visionary design talent with boundless creative energy, meticulous attention to detail and 15 years design experience. Thrives on the power of communication, collaboration and strong leadership. Celebrated for my ideation beyond the category and strategic foresight expertise. Advocate for updating the perception of sustainability through beautiful design and problem-solving. Colour, material and finish, scent, flavour innovator and fanatic.
Work history
Design ConsultantSpace Doctors Ltd.
London, United KingdomFreelance
Freelance work for a number of different client and in-house projects. Work has included cultural deep dives, cultural insight, sensory profiling, product and concept innovation, visual research, visualisation, workshops and prototyping.
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Founder & DirectorHeka London
London, United KingdomFull Time
HEKA is a design studio founded in 2013 by London-based designer and Royal College of Art graduate, Lauren Davies.
Design is used as a tool to activate the soul*. Studio projects are driven by sustainability & wellbeing and focus on creating a magical relationship with nature and our daily rituals through engaging the senses. Lauren's strong aesthetic style is influenced by her varied background in product design, illustration, fashion, art-direction and set-design.
Lauren has taught at a number of institutions and offers brand consultancy in the form of cultural, trend & visual research, cultural insights, strategic foresight, ideation sessions and workshop participation, creative strategy, design and storytelling. Industries include: Health & Wellbeing / Beauty & Fragrance / Food & Beverage / Tech / Travel & Hospitality
HEKA projects have been exhibited widely in the UK and Europe, notably the V&A and Design Museum in London where The Alchemist’s Dressing Table was nominated for Designs of the Year. The studio’s work has also been featured in various publications including Frame Magazine, Viewpoint Magazine, Wallpaper*, Protein Journal, Computer Arts and The Observer Magazine where Lauren was named one of the design “stars of the future”.
*In ancient Egypt, HEKA was the Egyptian God of Magic, associated with ritual, medicine and nature. ‘HE’ means ‘to activate’ and ‘KA’ means ‘the soul’.
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Skills
- Concept Creation
- Cultural Insight
- Visual Research
- Product Innovation
- Design Innovation
- Innovation Strategy
- Competitor Research
- Design Direction
- Creative Development
- Trend Research