About me
Ambitious marketer with well-rounded industry knowledge, including an extensive postgraduate academic background in marketing communications and consumer psychology. Passionate certified digital marketing professional with significant experience implementing digital marketing and brand management strategies. An effective communicator with a creative flair, with the ability to work confidently, both independently and as part of a team.
Work history
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Marketing DirectorGood Idea Company
Toronto, CanadaFreelance
Independently designed the start-ups branding, product packaging, and promotional materials.
Strategised business growth through the implementation of a digital strategy aimed at increasing brand exposure, achieving over 2000-unit sales within the first four months of operations.
Produced B2B trade presentations, contributing to 52% of overall sales.
Strengthened relationships with existing clients through regular communication via email, generating an additional 30% of sales achieved through repeat purchases.
Secured new business through regular social media community engagement.
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Marketing AssistantTravel For Treatment Charity
Toronto, CanadaPart Time
Instrumental in securing over $25,000 for charity by coordinating and supporting multiple fundraising events.
Established the charity’s online presence through website design and social media.
Skills
- Digital Marketing
- Adobe Photoshop
- Adobe Illustrator
- Google Analytics
- SEO
- SMM
- Copywriting
- Marketing Communications
Education
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D
Certified Digital Marketing Professional (CDMP)Digital Marketing Institute
- London, United Kingdom
Certified skills include proficiency in SMM, SEO, PPC, Email Marketing, Content Marketing, Display Advertising, Digital Marketing Strategy, Google Analytics, and Website Optimisation.
MSc Consumer BehaviourGoldsmiths, University of London
- London, United Kingdom
Developed an understanding of the psychological processes which guides consumer decision-making.
Applied principles of consumer psychology in the design of marketing communications campaigns for real-world companies such as Converse, Warner Music Group and Seatfrog.
Gained a rich understanding of data collection and analysis, using both quantitative and qualitative measures.
Masters dissertation – independent qualitative research project exploring green consumption practices in ecommerce.
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