About me

Experienced social media marketer with 4+ years within the beauty industry. Skilled in bringing together brand and communications to deliver a best in class digital presence. My expertise lie in gaining deep understanding of target audiences, reaching those audiences effectively and clearly communicating product launches through engaging content creation.

QuestionsProjectsExperienceTeam

Projects

• 5

  Changing Faces x Sleek MakeupSleek partnered with Changing Faces on their #PledgeToBeSeen campaign, challenging norms within the beauty industry and making space for models with visible differences. Here is some of the content captured.

Work history

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Social and Content LeadWalgreens Boots Alliance
Jun 2018London, United KingdomFull Time
Managing all global social, content and influencer strategy, digital content creation and delivery, leading on organic and paid social campaigns, managing 3rd party retailer relationships and overall ensuring our marketing campa igns come to life across social for brands Botanics and Sleek Makeup.
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Social Media CoordinatorDebenhams
Mar 2017 - Jun 2018London, United KingdomFull Time
Managing relationships with beauty brands and building out the social calendar based on the 360 marketing plans. Leading Facebook and Instagram lives wit h multiple beauty brands such as, Benefit, Dior, Clarins. Attending PR events and capturing Instagram story content.

Awards

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Best Social Media CampaignWorld Retail Awards
Debenhams #YouShall Christmas campaign in 2017 was a huge hit, winning the title for ‘Best Social Media Campaign’. Our hashtag #YouShall was organically trending on Twitter, we randomly gave away prizes/presents to our audience the evening the TV ad was aired, to ensure conversations were already being had online. We teased the ad for weeks across social, with small clips and sound bites. Ensuring we were linking the advert and posts to our collections, causing items to sell out.