Lauren Kelly

Lauren Kelly

Freelance Graphic DesignerBerlin, Germany
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Jessica Dance
Alison Jackson
Massimo Fenati
Lauren Kelly

Lauren Kelly

Freelance Graphic DesignerBerlin, Germany
About me
Graphic Designer & Illustrator from the UK and currently living in Berlin. I started my career in publishing before recently becoming freelance full time. I'm a self-taught Graphic Designer with a keen interest and a BSc in Psychology. Over the last few years I've enjoyed working on a wide range of projects; from whitepapers for Microsoft to an infographic booklet for the British Government and illustrating a new psychology test for MIT and Columbia University. I've worked both nationally and internationally with clients across the UK, Europe, America and China. If you have any layout or illustration needs send me a quick email at hi@laurendo.es. Clients include: Microsoft, The British Government, Everywoman, The Bureau of Investigative Journalism, Jack Hagley, MIT & Columbia University In the media: Creative Review Design Juices ShellsuitZombie Magazine DAC Magazine Creative Times
Projects
  • The Bureau of Investigative Journalism
    The Bureau of Investigative JournalismThe Bureau of Investigative Journalism held an industry event on Joint Enterprise to launch their newest report. They commissioned event invitations, a 64 page report and an infographic. Working with infographic designer Jack Hagley as Art Director
  • Book design
    Book designMaciej Markowicz Photographer's book The brief The book, Ph Collection and Other Works, documents photographer come furniture designer Maciej Markowicz's latest work. Maciej wanted the book to ‘hold its own space’ and connect with his existing brand. This included brand colours orange, grey and black, lower case used throughout. The process I am a great believer that design is a collaborative process, and working with a photographer and furniture designer was an exciting opportunity to really push the design of his book. I learnt that Maciej is inspired by Max Bill and Bruno Munari, with his work being driven by the exploration of light, contrasting materials and textures. With this in mind, I proposed a design combining the tactility and texture in his photography with the spatial dynamism of his furniture design. Combining different folds and different paper stocks throughout the book allowed his larger projects to develop and tell their own story with each turn of the page, while maintaining balance throughout by varying the density of images and details. Together we determined the layout of the projects, and created a basic layout using a flat plan. From this I worked up a few layout ideas and designed the rest of the book. It's all in the detail For the folds, we kicked around a few different layout options before choosing the three used, and the projects that would benefit from the different configurations and reveals. Maciej wanted the parallelogram to be integrated throughout, so this was used as a framing device, as well as the foundation for a geometric grid structure and printed texture elements to pull projects together. Each project title page was printed on 110gsm Translucent Vellum Tracing Paper to introduce texture and depth into the book, giving each project a preview before turning the page. Conclusions This was one of those dream projects where the client was very happy to push the print and production budget to incorporate the extra folds and finishes. We compromised on a few of the ideas, specifically in binding techniques. The overall finish was exquisite.
  • Editorial
    EditorialCLIENT: eGaming Review, Online Gaming Survey Playtech commissioned eGaming Review to produce a data driven report to circulate and present to both the industry, and at one of their events. The task was to present the data sets in a clear and concise way. This work was carried out whilst at Pageant Media.
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Work history
    Freelance Graphic Designer
    Graphic Designer
     - 
    Pageant Media is a London-based independent publishing company specialising in finance and online gaming across 17 titles. My role involves designing both print and digital marketing collateral from HTML email templates, web and print ads, large banner designs and event magazines.
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Skills
  • Branding
  • Corporate Identity
  • Print Design
  • Websites
  • Typography
  • Brand Identity
  • Lettering
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
Education
    Psychology BSc
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