About me

I'm a PR and Brand Communications specialist with 5+ years experience in consumer lifestyle in the UK and NZ. I have a diverse skill set spanning copywriting, creative strategy, project management, media pitching and liaison, influencer marketing and event organisation.‍

QuestionsProjectsExperienceTeam

• Looking for temp PR, brand and copywriting roles between now and 5th January - let's chat! x
• Looking for freelance PR/Brand work in December - I have 5+ years' experience and would love to hear about any opportunities!

Work history

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Senior Account ManagerNotion PR
Oct 2019 - Sep 2020London, United KingdomFull Time
Leading strategy development and account management for brands and personalities in the luxury lifestyle sector. My remit and responsibilities included: PROJECT MANAGEMENT - Developing and implementing PR strategies, media and influencer engagement plans and timelines - Establishing a strong rapport and relationship with key clients - Leading strategy and ideation on new business, creating and producing plans alongside agency Directors MEDIA ACTIVITY - Press office management; responding to inbound press requests, asset supply and interview coordination - Bespoke pitching and exclusivity management for profiles and features - Negotiation and coordination of paid content collaborations - Maintaining a network of media contacts across multiple categories - Hosting media at events and activations - Coverage monitoring and reporting INTERNAL ACTIVITY - Management of junior team members including daily workload and monitoring performance and KPIs monthly - Overseeing production of client case studies, redevelopment of the agency website and strategy around new business MARKETING ACTIVITY - Sub-editing and approval of clients' marketing materials - Integration with partner brands and agencies EVENTS - Development of client event concepts, timelines and budgets - Securing and sourcing all elements including venue, catering, entertainment, styling and branding alongside junior staff
Communications AssociateYoox Net a Porter Group
Aug 2019 - Oct 2019London, United KingdomFreelance
Supporting the internal communications team to create internal content and communications for the global YNAP audience. PROJECT MANAGEMENT - Managing and updating the communications calendar - Coordinating projects with departments across the business in the UK, US and Italy CONTENT CREATION - Copywriting for internal communications including Facebook Workplace, emails and presentations - Management of weekly coverage report delivery for all company brands including YNAP, NAP, Mr Porter, YOOX and The Outnet, working collaboratively with press managers

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Skills

• Copywriting
• Communications
• Creative Strategy
• Public Relations
• Influencer Marketing
• Account Management
• Client Management

Education

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BachelorAuckland University of Technology
Jan 2013 - Nov 2015Auckland, New Zealand
Bachelor of Communications majoring in Public Relations and minoring in Journalism.