About me

I specialise in narratives, which means I can help you with all sorts of communications and content strategy matters. After all, there’s so many ways to talk to your audience and build a community these days that you have to make sure you’re covering the bases, right? Having spent two decades working with the world’s biggest names and biggest brands, I set out on my own in 2016 to bring that storytelling and strategic expertise within reach of small and mid-size businesses, too. Enter: The Content Type. I’m sure I can help sparkle your prose or lead you towards content marketing excellence.

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Projects

• Super long form content for SEOTech startup Happeo wanted a trusted writer to create long-form content with the aim of improving SEO ranking for particular terms as well as providing customer-facing articles.
• Brand journalism to highlight industry expertise for martech firmSkyword’s digital publication, The Content Standard, needed a contributor with a strong understanding of content strategy and brand journalism who could write from a global perspective. 
• Storytelling to highlight unsung heroes of cybersecurityIBM Security wanted to highlight the “unsung heroes” of cybersecurity by profiling a selection of its employees around the world. The idea was to both showcase the talent working at the organisation while also acting as a recruitment tool - as well as giving its internal stars a pat on the back.

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Work history

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FounderThe Content Type
Sep 2016London, United KingdomFull Time
After leaving full time work, I set up The Content Type as my freelance vehicle. Here I am: content marketer, brand strategist, storyteller extraordinaire, communicator, managing editor, copywriter, journalist, sub-editor, website manager, social media champion, internal comms ideas-maker, comms adviser to senior leaders, speech writer, engagement lead, purveyor of both traditional print and digital, narrative-obsessed, tone of voice guardian. Happy to work on an ad hoc, retainer or project basis; get in touch and we can chat about your needs. Client include: E.ON, Macintyre Hudson, Skyword, TMF Group, multiple agencies and small businesses
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Content StrategistSage
Dec 2016 - Jul 2017London, United KingdomFreelance
Part-time project with Sage's global content team, revolutionising the way audiences interact with this FTSE100 software brand. Built "Sage Advice" global blogging strategy and project plan - working with stakeholders from SEO, product, technical, media and digital teams - and led the roll-out of the first of many at Sage.com/en-us/blog.

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Skills

• Writing
• Editing
• Copywriting
• Content SEO
• Content
• Blog Content
• Content Creatiion
• Content Strategy
• Brand Content
• Journalism

Education

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Bachelor ArtsUniversity of Adelaide
Jan 1997 - Dec 1999Adelaide, Australia
Majored in politics and media; achieved equivalent of UK First grade.