I specialise in narratives, which means I can help you with all sorts of communications and content strategy matters. After all, there’s so many ways to talk to your audience and build a community these days that you have to make sure you’re covering the bases, right? Having spent two decades working with the world’s biggest names and biggest brands, I set out on my own in 2016 to bring that storytelling and strategic expertise within reach of small and mid-size businesses, too. Enter: The Content Type. I’m sure I can help sparkle your prose or lead you towards content marketing excellence.
- Storytelling to highlight unsung heroes of cybersecurityIBM Security wanted to highlight the “unsung heroes” of cybersecurity by profiling a selection of its employees around the world. The idea was to both showcase the talent working at the organisation while also acting as a recruitment tool - as well as giving its internal stars a pat on the back.
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FounderThe Content Type
London, United KingdomFull Time
After leaving full time work, I set up The Content Type as my freelance vehicle. Here I am: content marketer, brand strategist, storyteller extraordinaire, communicator, managing editor, copywriter, journalist, sub-editor, website manager, social media champion, internal comms ideas-maker, comms adviser to senior leaders, speech writer, engagement lead, purveyor of both traditional print and digital, narrative-obsessed, tone of voice guardian. Happy to work on an ad hoc, retainer or project basis; get in touch and we can chat about your needs. Client include: E.ON, Macintyre Hudson, Skyword, TMF Group, multiple agencies and small businesses
- London, United KingdomFreelance
Part-time project with Sage's global content team, revolutionising the way audiences interact with this FTSE100 software brand. Built "Sage Advice" global blogging strategy and project plan - working with stakeholders from SEO, product, technical, media and digital teams - and led the roll-out of the first of many at Sage.com/en-us/blog.
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- Content SEO
- Blog Content
- Content Creatiion
- Content Strategy
- Brand Content