I'm Lauren, a Content and Social Media Coodinator with a wealth of experience in the HE sector. I'm really passionate about video content creation and storytelling to portray a brand's identity. I also love working with different social media platforms and experimenting with different trends.
Projects
- Northumbria University BVODWorking collaboratively across the University, we launched our first TV Ad campaign last year. During the pandemic this has been a key piece of content to use not only across video on demand, but also paid media and organic activity. The video itself has been instrumental in delivering our successful awareness campaign and increasing UK Home applications.
Work history
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Content and Social Media CoordinatorNorthumbria University
Newcastle upon Tyne, United KingdomFull Time
Working in the Undergraduate marketing team, I lead on content creation and organic social media for the market. My experiences lie in video production, content generation, copywriting, and social media management. I've also worked on our paid media campaigns for UG, including display, paid search, and paid social advertising.
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Marketing and Student Recruitment OfficerAdam Smith Business School, University of Glasgow
- Glasgow, United KingdomFull Time
Working within the Adam Smith Business School for Postgraduate Recruitment, I worked on our marketing and student recruitment campaigns and events for prospective students.
Skills
- Social Media Management
- Video Content
- Content Marketing
- Copywriting
- Paid Advertising
- Paid Social
- Content Creator
- Video Production
- Content Strategy
- Social Content Strategy
Education
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Master of ArtsUniversity of Aberdeen
- Aberdeen, United Kingdom
I studied my undergraduate degree at the University of Aberdeen. My degree was joint honours English and History of Art.