London-based director Lauren Midwinter has a nose for a compelling narrative and a love for building character. Lauren likes finding the unusual in the ordinary and has translated her concepts into branded/commercials, art, drama and documentary. She has created work for major household names and luxury brands, such as GAP, Red Bull, Marc Jacobs and NARS. With an eye for interesting visuals, Lauren’s aesthetic has been described as painterly and textural. It can range from light-touch naturalism to beautiful vivid drama. Rather than film school, Lauren trained in directing at Drama Centre London, Central St Martins. Here, she learnt hands-on how to direct a range of work; from theatre and opera to film and radio. As such Lauren has a sensitive, skilled approach to working with talent. Her films have been screened at worldwide festivals, shown in art galleries, within international flagship stores and with major online publications. Lauren has just finished writing her second TV pilot. Her work has been screened at worldwide festivals, shown in art galleries, within international flagship stores and with major online publications. After three years as an in-house director at media juggernaut Time Inc. where she worked on editorial video and commercial/branded content for brands like Marie Claire, InStyle and many of the company’s 60+ titles, Lauren is now freelance and specialises in the fashion, beauty and lifestyle arenas. Currently, Lauren is in post-production on a documentary about a coffin factory, as well as writing on an upcoming TV series.
- The Food Odyssey: NEFF (six part video series)A six part series following YouTube chef John Quilter (Food Busker) as he drives a van fitted out with a kitchen to find the best food producers the UK has to offer. Part travel and discovery film, part cooking show this series was a branded partnership video campaign for oven producers Neff and Woman&Home magazine. Travelling the length and breadth of the UK John talks to the farmers producing some very unique ingredients, from fishing for the best lobsters off the coast of Wales, snuffling fo
- British Fashion Council, London Fashion Week: Sept 2018 (official highlights video series)This season I worked on the DUCK Productions team to produce the BFC’s official daily coverage of London’s fashion week. I was responsible for interviewing deigners, talent and the front row about the theme of that season's fashion week - Positive Fashion - as well as making sure we had enough coverage of backstage, catwalks and arrivals. This video is the overall highlights from the 68th edition of London Fashion Week - a packed schedule of the world's most creative and innovative names in the
- Best in Show: NEXT x Marie Claire (Vertical Video)We bought the outside in when Next wanted to showcase their AW outerwear collection. Taking advantage of the social-first execution so we made the video with vertical in mind; it showed off the clothes best and took up more screen space than any opther aspec ratio - perfect for an audience that interacts with the brand on their mobile. This content out performed all previous videos made for the brand and was a hit with the client.
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Projects credited in
London, United KingdomFreelance
I have sound editorial judgement, a nose for a compelling narrative and an eye for interesting visuals. Depending on the client, I will drive a project from start to finish or drop in at key points: • As a Creative - I have strong ideation and development skills and have created work for a variety of demographics. I will come up with concepts, decks, taster-tapes and am happy pitching to clients/media commissioners. • As a Producer - With a highly organised approach, I will work in research and development, contributor/talent casting, location scouting, budgeting and scheduling. I'm a strong Edit Producer with skills in script writing and voiceover recording. I have worked on large budget productions, as well as lean briefs, so understand the areas of production to invest in to reap the best results. • As a Director - My strongest area of expertise, crafting a narrative and working with talent are my passion. I will work up ideation and development, treatment writing, storyboarding, scripting, auditioning, mood reels etc; or I can just be dropped onto set on shoot day to work with talent. I have directed a range of formats; scripted, documentary, conceptual, multi-camera (studio and location), live streaming, in-store screens, installation and events. I am comfortable working as a shooting PD (see below for tech details). • Post-production - For certain projects, I will edit content, sound mix, and grade. I often Edit Produce larger projects so my hands-on understanding of this process means I clearly communicate what I want. • Broad format knowledge: I have been a Producer/Director for scripted, observational, live, studio and location productions. • A scalable solid team: I have a network of freelancers to draw upon and can build a team for whatever size of production. I pride myself on having a strong collaborative working style. My sets are always calm and efficient, even in demanding situations. Achievements • Award-winning content - My work has been screened at international festivals and I was shortlisted for the British Fashion Council Fash/ON Film Award and Triumph’s ‘Women In The Making’ initiative. • Free The Bid - This year accepted onto Free The Bid, a directory to promote women in the advertising.
Directer of Commercial Video ContentTime Inc UK
- London, United KingdomFull Time
I was promoted to lead director on commercial video content across all of Time Inc. brand partnerships. Creating a range of content, anything from fashion and beauty to lifestyle and sports, and developing work for a variety of audience demographics. • Strong communication skills - With extensive client facing experience I worked on large multi-video commercial briefs that across multiple websites. With over 10 different departments to work with clear communication was paramount. • Experienced project manager - Working with both in-house departments and external agencies I had a highly organised approach to deadlines, confidently handling a variety of budgets and multiple schedules. I worked on large budget productions as well as lean briefs and so understand the areas of production to invest in to reap the best results. Achievements • Social first, mobile first executions - I created the company’s first vertical commercial video - a fashion film for clothing retailer NEXT, which out performed all previous fashion content the company had previously partnered with them on. • Multi-camera, multi-location directing - Part travel and discovery film, part cooking show I directed the company’s largest brand partnership video, a 6 part series touring the UK.
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- Creative Direction
- Adobe Editing
- Script Writer
- Directing Actors
- Video Directing
- Theatre Directing
- Film Directing
BA (Hons) Directing
London, United Kingdom