I am currently a publicity assistant at a PR consultancy that specialises in representing both brands and social talent. Having worked extensively within the world of influencers, I have both knowledge and skills when representing them as individuals, as well as supporting brands on how to best engage the ever-growing influencer community. My core responsibilities include the following: Entertainment campaign management - Lead across all client media relations, from award-winning films, global blockbusters and home entertainment releases. - Creative campaign and proposal development. - Campaign oversight and delivery. Event management and support. - Client ROI reporting. Personal publicity - Lead across all personal publicity clients - PR management and implementation - Day to day media liaison, selling in client news and building out client’s coverage portfolio month on month - Writing press releases - Establishing strong relationships with new and exciting social talent
Having worked on 2017’s highest grossing film Star Wars: The Last Jedi, as well as various Marvel, Pixar and Disney titles in the UK, my role as a publicity assistant has excelled my PR proficiency in the film industry. I have supported social strategies and have aided the execution of innovative, PR campaigns for Walt Disney’s feature films. My core responsibilities included the following: - Liaised with an array of print, online and broadcast press with regards to junket activity, screenings, events, material requests and sustaining a positive rapport. - Collating news coverage, reports and writing press releases. - Managing the influencer database, acknowledging which influencers are in the ‘now’, utilising a range of influencers that strategically fit in with the campaign. - Updating the press database. - Coordinating screenings, media drops, junkets, events and interviews with talent. - Contributed with various UK and European press junkets and red carpet events. - Managing and assisting press check-in. - Talent handled the stunt men on the UK Black Panther press tour. - Assisting planning on film set visits and interviews abroad including key logistics. Whilst working collaboratively on studio campaigns, I have worked successfully with other colleagues around the studios team, such as marketing, digital and creative teams. Having provided creative and original ideas that have been implemented through social activations and talent led opportunities, I continued to enhance my communication skills, PR knowledge and the ability to work under pressure.