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Brand guardian for a portfolio of brands, including Slingo (slingo.com), Britain’s Got Talent Games (bgtgames.com) and X Factor Games (thexfactorgames.com), plus content provider for external clients via company marketing agency, Ayima. Promoted from Lead Copywriter to Content Editor in June to reflect the increased level of responsibility I’ve acquired as the team and company has grown. Experience includes: - Providing brand communications content (CRM emails, SMS, digital advertising, direct mail), whilst developing and ensuring a unique/consistent tone of voice from brand to brand, plus tailoring copy according to customer segmentation (acquisition, retention, lapsed, VIP) and using A/B testing to improve effectiveness - Producing entire website content for new brand releases, plus updating content on a weekly basis for current brands in-line with product development, all whilst incorporating SEO best practices - Developing, implementing and optimising social media content strategies across multiple brands, making sure content is original and audience-appropriate, briefing the design team for creative assets, and working closely with our marketing agency - Adapting copy to maximise performance across multiple advertising platforms (including Instagram, Facebook & Twitter), which requires detailed knowledge of character limits and an ability to communicate complicated messages effectively in a tight space - Script-writing for TV, radio & digital video advertising campaigns, plus working with our marketing agency to provide ad copy for external clients in a range of sectors, including Macmillan Cancer Support, Iceland Foods, My Mate Your Date and Atterley - Researching/collating information to produce unique content marketing articles on current industry trends, the most recent being on the decline of UK bingo halls and the rise of mobile gaming - Recruiting for and leading the content team, managing multiple deadlines, prioritising and delegating tasks, and proofing all content to ensure it’s consistent with brand guidelines