Lauren Phillips

Freelance Copywriter & Editor

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  • LocationUnited Kingdom

Projects

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About me

 

I’ve been creating creative, engaging content for a host of luxury fashion brands since 2010, including Burberry, Hugo Boss, Jaeger, M&S and MATCHESFASHION.COM. By combining SEO and analytics expertise with informed, engaging copy, I've been able to create the kind of content customers appreciate and brands are proud of. As a marketer, I understand the importance of customer research, analytics and keeping one finger on the industry pulse. As a writer and creative, I understand how to turn a business and its USPs into unique, engaging stories that customers can react to and ultimately, share. My key areas of expertise lie in copywriting, editing, tone of voice, editorial and content strategy, and team management.

Skills

 

  • Digital Media
  • Marketing PR
  • Writing
  • Branding
  • Copywriting
  • Editing
  • Blogs
  • Online
  • Email Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Web Content
  • Word
  • Content and Media Writing

Work history

Currently

Freelance Product Copywriter

Burberry

Mar 2015

Currently

Freelance Copywriter

Marks Spencer

Jul 2015

Currently

Content Consultant

Plum & Ashby

Sep 2015

Currently

Freelance Copy Editor

Hugo Boss

Mar 2015

2015

Deputy Product Copy Editor

MATCHESFASHION.COM

Nov 2012 - Feb 2015

2012

E-commerce Content Co-ordinator

Jaeger

May 2010 - May 2012

Education

2012

International Fashion Marketing

Manchester Metropolitan University

May 2008 - May 2012