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I’ve been creating creative, engaging content for a host of luxury and fashion brands since 2010, including MyTheresa.com, JD Sports, Burberry, Hugo Boss, Jaeger, M&S and MATCHESFASHION.COM. By combining SEO and analytics expertise with informed, engaging copy, I've been able to create the kind of content customers appreciate and brands are proud of. As a marketer, I understand the importance of customer research, analytics and keeping one finger on the industry pulse. As a writer and creative, I understand how to turn a business and its USPs into unique, engaging stories that customers can react to and ultimately, share. My key areas of expertise lie in copywriting, editing, tone of voice, editorial and content strategy, and team management.