An experienced Marketing, Public Relations and Social Media Executive with 4 years’ experience working within the film industry and 2 years in pre-school brands such as Peppa Pig, PJ Masks and Bing.
I am reliable, hardworking and eager to learn who enjoys working on my own initiative or in a team. In my own time I have managed to build film ‘fandom’ accounts to over 100,000 followers and engaging with over 1,000,000 fans through blog posts.
Work history
Marketing ExecutiveAcamar Films
London, United KingdomFull Time
• Manage key licensing and broadcaster partners to create and execute marketing strategies for Bing in the UK and internationally, implementing marketing strategy
• Manage the creation of territory marketing plans, calendars and brand presentation decks for partners, stakeholders and internal purposes
• Management of influencer activities and partnership relevant to brand themes throughout each quarter
• Manage all marketing creative briefs to in-house design team for internal and external purposes (adverts, sizzles, flyers, DVD sleeves, TV Adverts, Banners, Competitions)
• Manage trade PR relationships and assist in the co-ordination of the international PR schedule
• Work closely with Digital Content Producer to create shareable assets, ensuring brand consistency
• Manage costume character visit schedules and manage promotional support across the UK and EMEA
• Manage PR and social agencies in territories outside of the UK keeping a close eye on KPI’s, mainly building brand awareness in new territories
• Assist in the co-ordination of licensing days and trade events in the UK and internationally
• Assist in the management of marketing budget, working closely with finance to ensure invoices are processed properly adhering to financial year budgets
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International Marketing Coordinator (Peppa Pig, PJ Masks, Ben & Holly)entertainmentOne
- London, United KingdomFull Time
- Coordinate the international PR schedule, seek relevant approvals for PR blasts and work with Marketing Manager to get relevant info for those blasts and maintain schedule effectively.
- Support in the relationship with international TV broadcasters to ensure they receive all relevant brands marketing assets to support broadcasting and marketing strategy, and keep track on implementation of such assets and strategies across broadcasters owned media platforms.
- Assisting in the creation of territory marketing plans, calendars and brands presentation decks to be presented both internally and externally.
- Support in the relationship with international DVD partners, working in the yearly release plan and marketing strategy to support such releases, coordinating production and approvals of titles and episodes selection and relevant materials.
- Work in the creation, approval and dissemination of all marketing materials and assets for all channels across the markets.
- Maintain and update character costume visit schedules with planned promotional support in territories. Approve character costume appearance related materials
- Coordinating the Social Media calendars, working with the Brand team, Licensing team, agents and agencies to plan and execute the monthly calendar and strategy across Facebook and other platforms.
- Communicating digital and social media messaging, style guides and strategy to local agents and relevant partners.
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Skills
- Marketing
- Marketing Strategy
- Public Relations
- Media Relations
- Social Media
- Marketing Management
- Marketing Branding
- Marketing Campaigns
Education
B
B
Public RelationsBournemouth University
- Bournemouth, United Kingdom
Year 4 (Attained a 2.1 overall)
- Creativity in Communications
- Online Culture and Behaviour
- Persuasion and Influence
- Professional Public Relations
Placement year:
Grapevine Digital
Year 2 (attained a 2.1):
- Written and Visual Communications
- Reputation and Issues Management
- Digital Communications Strategy
- Public Relations Campaigns Strategy
- Public Relations Campaigns Tactics
- Academic and Professional Research
Year 1 (attained a 2.1):
- Fundamentals of Public Relations
- Integrated Marketing Communications
- Contemporary Media and Popular Culture
- Writing for Public Relations
- Consumer and Audience Psychology
- Global Business Context
B
B
A LevelBackwell Sixth Form
- Backwell, Bristol BS48, UK
Photography - B
English Language - C
Media Studies - B