About me
Category Marketing Specialist for W.B. Mason Co. Based in Brockton, MA, Responsible for digital product information maintenance through content creation and proofing. Additionally responsible for developing creative strategy behind new web design and layouts to improve customers' online shopping experience.
Outside of work, Lauren is interested in the Performing Arts. She is an active member of St. Mary's Church Choir and Norton Singers, a community theatre group.
Work history
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Category Marketing SpecialistW.B. Mason
Brockton, MA, USAFull Time
• Develop strategic marketing plans according to vendor funding and sales performance
• Manage digital product information and create content for cross-media merchandising and promotion
• Develop landing pages to enhance customers' online shopping experience and improve SEO
• Serve as an integral leader on the task force responsible for re-branding W.B. Mason's private label brands
• Photograph spaces and projects for the W.B. Mason websites and other marketing materials
• Develop the W.B. Mason Interiors Catalog in conjunction with the company's lead graphic designer
• Oversaw the 2019 Marketing Internship Program-Setting interns' schedules, rotations, and projects
• Select and price products for weekly digital promotions based on analytics from sales and item trends
• Social Media Content Management for Facebook, Twitter, and Instagram
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Marketing InternW.B. Mason
- Brockton, MA, USAInternship
• Assisted in the compilation of the previous year’s sales and the creation of vendor marketing programs
• Developed landing page strategies to enhance customers' online shopping experience
• Developed strategic marketing strategies within product category breakdowns
• Performed competitive and internal research to optimize e-commerce experiences
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Skills
- Marketing
- Content Management
- Digital Marketing
- Photography
- Microsoft Excel
- Microsoft Word
- Microsoft Powerpoint
- Product Marketing
- Brand Developent
- Brand Marketing
Education
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BBA Marketing Stonehill College
Easton, MA, USA