I have spent virtually my entire career working in the luxury sector, spearheading innovation with a strong emphasis on digital, social marketing, content commerce and creative communications. Integrating a strong intuition for future trends and customer insight with an analytical and strategic approach, I have successfully led teams for Mindshare, J. Walter Thompson, TOPSHOP, NET-A-PORTER, and Unilever where I serve, since January 2022, as the Global Director of Social and Creator Partnerships.
Key campaigns and partnerships include:
FMCG:
Google and Nestlé tie for Android KitKat
Nespresso x Rainforest Alliance
Hellmann's x Nintendo's Animal Crossing
Pot Noodle x Twitch
Contemporary and Sport
DISTRICT VISION X MR PORTER
MR PORTER Helth in Mind X Rapha
The Sneaker Drop: Nike and Adidas
MR PORTER’s Hosted By series with Mr Jerry Lorenzo
Fear of God
LOEWE Paula's Ibiza
AMIRI X Coachella
CELINE HOMME Dancing Kid
Luxury:
Tom Ford X MR PORTER
The King's Man X MR PORTER
Brunello Cucienlli's Italian Summer
Watches and Wonders
Automotive:
MR PORTER Into the Wilderness X Land Rover Defender
Jaguar Land Rover x Wimbledon
Projects
- Super Mart x MR PORTERSuper Mart; a first-of-its-kind standalone on-site marketplace showcasing a curated selection of T-shirts, collectibles, and streetwear from the world’s most exciting brands. We took a shopping trip to China Town with New York-based creator @arab_lincoln and London-based Creative Director @jude in the streets of London, decked out in the most exciting pieces from our Super Mart pop-up.
- “It’s OK Not To Be OK” | MR PORTER Health In Mind"I put this mask on for everyone to see, but in reality I was always suffering.” Mr Leon Cerrone has lived with depression for his entire adult life. In this short film, he takes us on a journey through his darkest moments and explains how opening up to his friends helped him to turn his life around – and to realise that it’s okay to not be okay. This film was made for MR PORTER Health In Mind, an initiative dedicated to helping men lead happier lives.
- CELINE HOMME x MR PORTERMedieval fantasy or punk reverie? Why not both? Today, we're pleased to present the latest collection from the mind of Mr Hedi Slimane: CELINE HOMME’s “Teen Knight Poem”. If you caught the virtual show, which was held on the rooftops of an actual Renaissance castle in the Loire Valley and opened with models galloping majestically on horseback towards the turreted facade, you’ll already know to expect armour-like tailoring, glittering embroidery and a whole lot of leather.
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Projects credited in
Work history
Head of Social and Creator PartnershipsYoox Net a Porter Group
London, United KingdomFull Time
Responsible for bringing the MR PORTER brand to life on consumer-facing social platforms, as well as leading the teams responsible for editorial story-telling and content for all social channels. Driving transformation through collaboration, agile operating models, and building new capabilities.
Commerce, Social Media, Creative Operations and Creator, and Influencer Partnerships.
Social Marketing ManagerTOPSHOP TOPMAN
- London, United KingdomFull Time
Had responsibility for the development, planning, and execution of TOPSHOP and TOPMAN social strategies. This includes 15 Social Media platforms with 20M+ fans, Influencer partnerships, and emerging technologies.
Managed a team of ten Digital Marketers in our global office based in London, structured into four teams; Organic, Paid Media, Influencer & Social-first creative, who are tasked with delivering social strategies mapped against Marketing and Commerce objectives, on owned, paid, and earned platforms.
Partnering with Art Direction, Production, and Digital design; I ensured that we are telling creative, compelling, and consistent stories across ours social properties. Partnering with Digital Commerce, Merchandising, and retail teams; I ensure that we are converting our brand narrative in establishing and emerging retail environments.
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Skills
- Team Building
- SEO
- Editorial Content
- Social Advertising
- Social Listening
- Content Strategy
- Influencer Management
- Eccomerce
- Customer Journey
- Advertising
Education
S
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Master of ArtsSOAS, University of London
- London, United Kingdom
Bachelor of Arts (BA) Goldsmiths, University of London
- London, United Kingdom