Throughout my career, I have been privileged to work with incredible teams leading Marketing, Digital Commerce, Social Media, and Brand strategy; creating industry-defining strategy and results, while partnering with the world’s most prominent platforms including Google, Facebook, TikTok, Snap, Apple and Kakao. From pioneering consumer engagement strategies through new digital channels, restructuring the traditional fashion calendar for the era of digital immediacy, driving social commerce on western and eastern platforms, leading in digital innovation, to building new capabilities in legacy organizations; I've continuously worked to drive transformation in marketing and digital through collaborative leadership and teamwork.
- Super Mart x MR PORTERSuper Mart; a first-of-its-kind standalone on-site marketplace showcasing a curated selection of T-shirts, collectibles, and streetwear from the world’s most exciting brands. We took a shopping trip to China Town with New York-based creator @arab_lincoln and London-based Creative Director @jude in the streets of London, decked out in the most exciting pieces from our Super Mart pop-up.
- “It’s OK Not To Be OK” | MR PORTER Health In Mind"I put this mask on for everyone to see, but in reality I was always suffering.” Mr Leon Cerrone has lived with depression for his entire adult life. In this short film, he takes us on a journey through his darkest moments and explains how opening up to his friends helped him to turn his life around – and to realise that it’s okay to not be okay. This film was made for MR PORTER Health In Mind, an initiative dedicated to helping men lead happier lives.
- CELINE HOMME x MR PORTERMedieval fantasy or punk reverie? Why not both? Today, we're pleased to present the latest collection from the mind of Mr Hedi Slimane: CELINE HOMME’s “Teen Knight Poem”. If you caught the virtual show, which was held on the rooftops of an actual Renaissance castle in the Loire Valley and opened with models galloping majestically on horseback towards the turreted facade, you’ll already know to expect armour-like tailoring, glittering embroidery and a whole lot of leather.
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Projects credited in
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Head of Social and Creator PartnershipsYoox Net a Porter Group
London, United KingdomFull Time
Responsible for bringing the MR PORTER brand to life on consumer-facing social platforms, as well as leading the teams responsible for editorial story-telling and content for all social channels. Driving transformation through collaboration, agile operating models, and building new capabilities. Commerce, Social Media, Creative Operations and Creator, and Influencer Partnerships.
Social Marketing ManagerTOPSHOP TOPMAN
- London, United KingdomFull Time
Had responsibility for the development, planning, and execution of TOPSHOP and TOPMAN social strategies. This includes 15 Social Media platforms with 20M+ fans, Influencer partnerships, and emerging technologies. Managed a team of ten Digital Marketers in our global office based in London, structured into four teams; Organic, Paid Media, Influencer & Social-first creative, who are tasked with delivering social strategies mapped against Marketing and Commerce objectives, on owned, paid, and earned platforms. Partnering with Art Direction, Production, and Digital design; I ensured that we are telling creative, compelling, and consistent stories across ours social properties. Partnering with Digital Commerce, Merchandising, and retail teams; I ensure that we are converting our brand narrative in establishing and emerging retail environments.
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- Team Building
- Editorial Content
- Social Advertising
- Social Listening
- Content Strategy
- Influencer Management
- Customer Journey