Projects
- Cooking with Kids I led the creation of our first editorial marketing series - ‘Cooking with Kids’ (monthly ‘story recipes’ for little ones published on our social media channels, blog, and via email). This project kick-started the company's efforts beyond performance marketing and inspired Lost My Name to invest in an editorial team. I pitched the strategy and creative concept to the head of loyalty, developed the format and art direction, drove recipe creation and led production of this series from ideation
Projects credited in
- Music for Kano Computing CompetitionKano recently opened a competition for kids to create their own digital art piece: the winner gets his work painted on a real wall by an artist. The brief was to make music from the film foley: sprays, shoes, clicks and all, and have it fit with the editing. It was a complex project but very proud to have it live. Producer: Lauren Zeitoun Editing: Leo Dawson Animation: Picnic Studio
- Music and foley for Wonderbly blogIn 2016/17 I scored a bunch of Wonderbly (formerly Lost My Name) blog videos. Silly little gifs, educational videos and recipes were seen by hundreds of thousands of parents and children. We tried to make music and foley that was witty but saccharin enough to appeal to children of all ages; and their parents. We had a big team producing videos, including Stephanie Johnston (direction/animation), Anna Brooks (direction), Joe Melhuish (animation), Olly Wright (production), Andy Whitlock (creative
Work history
Creative/Producer
- London, United KingdomFull Time
EDITORIAL
Responsible for creating our editorial marketing content from ideation through to production
PAID MARKETING
Responsible for the creation and production of our Facebook paid advertising campaigns
Freelance Creative
- London, United KingdomFreelance
May - Jun 2014 - Essence: Concept development and copywriting on Google Chrome and Hoseasons.
Aug 2014 - The social Practice: I worked on an integrated pitch for a big national brand.
Sep 2014 - Apr 2015 - Good Relations: Concept development, copywriting and content creation for social, digital and PR for Yeo Valley, B&Q and Pilsner Urquell.
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Skills
- Art Direction
- Content Production
- Concept Developement
- Editorial
- Studio Photography
- Social Meda Strategy
Education
Master’s in Advertising, Creativity AND Account Planning
- Paris, France
English Literature, History and Language degree
- Paris, France
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