Laurence Quinn

CD Writer

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • CD Writer
    Head of Production
    ms
    Dancer
  • CD Writer
    Head of Production
    ms
    Dancer
  • CD Writer
  • CD Writer
  • CD Writer
  • CD Writer
  • CD Writer
  • CD Writer

About me

Over the course of my career I have won awards and been recognised at every major awards show including Gold, Silver and Bronzes at Cannes, Silver, Graphite and Wood Pencils at D&AD, Gold and Silvers at Clio’s, Golds at Eurobest, Golds, Silver and Bronze at Creative Circle. These were across Film, Digital, Poster, Press, Poster, PR and Radio. Some of the tech and telecoms brands I have worked with include: Samsung, Huawei, Miele, Google, Facebook, eBay, BT, EE, 02, Vodafone, Deutsche Telekom, Oppo and Raylo. I am highly skilled in copywriting, design, creative strategy, brand building and familiar to working with start-up companies. My other skills and experience include: ~Copywriting for websites, apps, print, outdoor and scriptwriting. ~Strong presentation and communication skills.. ~Strong planning and content strategy thinking. ~A blend of agency, independent production company, start-ups and client-side experience. ~A digital native who can attract consumers wherever they are and drive up digital engagement. ~Proven success rationalising concepts and effectively selling to clients. ~A genuine interest in innovation, tech and finance. ~Attention to detail, brand and tone of voice consistency. Oh, and I also have a better sense of humour than this description suggests, so please don’t be afraid to get in touch.

Locked Pro Plan feature

Skills

  • Creative Direction
  • Advertising
  • Copywriting
  • Ad Copywriting
  • Advertising Campaigns
  • Pitching
  • Client Presentation
  • Web Copywriting
  • SEO
  • Advertising Technologies

Companies I’ve worked with

  • Saatchi & Saatchi

    Saatchi & Saatchi

    • Advertising
  • AMV BBDO

    AMV BBDO

    • Advertising
  • adam&eveDDB

    adam&eveDDB

    • Advertising
  • L

    Leo Burnett London

    Work history

    Currently

    Write Creative Director

    Laurence Quinn LTD

    Jul 2019
    • London, United Kingdom
    • Freelance
    • I have enjoyed freelancing at and working remotely for a number of agencies - McCann London, VCCP, Havas, Above and Beyond, St Lukes, Innocean, Maverick, Cherry London and Brand Union.

    Currently

    Aug 1997
    • London, United Kingdom
    • Full Time
    • Seven weeks after leaving university my partner and I landed a job at Leo Burnett. Whilst there I produced award winning work that helped them become the number one film agency in the world at Cannes. This included winning a Gold and Bronze lion and a silver D&AD pencil. With Kellogg’s I also got people to look for the early signs of osteoporosis in a press ad that won a Eurobest gold.

    2019

    Creative Director

    BBC Studios

    Jan 2019 - Jul 2019
    • London, United Kingdom
    • Freelance
    • Creative Director (contract) on the global launch of series 27 of Top Gear. Our campaign helped the first episode gain a viewer increase of 45% on a series 26 average. It became the most viewed show in the post- Clarkson era. It is also BBC Two's highest rating show of 2019. There was even paparazzi photographing the TV shoot for the commercial - https://www.dailymail.co.uk/tvshowbiz/article-6980779/Top-Gear-New-hosts-Freddie-Flintoff-Paddy-McGuinness-watch-Stig-WRECKS-Mini.html

    2018

    Creative Director

    Quiet Storm

    Jan 2018 - Dec 2018
    • London, United Kingdom
    • Full Time
    • I joined Quiet Storm to partner Trevor Robinson OBE as his writer and have my first experience of a smaller, independent company. Quiet Storm is both an advertsing agency and production company and I gained some experience directing. Whilst there I also created the second best-liked TV ad of the year voted for by the public, for Haribo.

    2018

    Creative

    adam&eveDDB

    Jan 2016 - Jan 2018
    • London, United Kingdom
    • Full Time
    • I then went solo to Adam&EveDDB, where I worked on many of their famous brands including John Lewis, Volkswagen, Harvey Nichols, Google, ebay and The Telegraph. I also put the first 100 year-old model in Vogue magazine for Harvey Nichols which won at Cannes, D&AD and The Clios.

    2016

    Creative Director

    Saatchi & Saatchi

    May 2011 - Jan 2016
    • London, United Kingdom
    • Full Time
    • At Saatchi & Saatchi my partner and I were CD's on Toyota and I was sole CD on Deutsche Telekom. For Toyota we created a movement on social to brighten Britain. We invited the public to come up with their own idea to do some good and gave them a Toyota Prius Plug-in to carry it out - A car that ran on positive power. We made the highly acclaimed ‘Rory McIlroy Vs the Robot’ for the European Tour, as well as win the Ocean Digital Outdoor award with an idea for the London Cycle Campaign. We also helped win a large part of the global HSBC account, which we’d previously worked on at JWT.

    2011

    Creative Director

    JWT London

    May 2004 - May 2011
    • London, United Kingdom
    • Full Time
    • JWT is where I was first made Creative Director and helped take the agency from outside the top 100 to the 2nd most awarded agency in the world in The Gunn Report. As CD on Shell, who has more outlets than any other business on the planet, we launched FuelSave globally. This became the most successful fuel launch in the company’s history. I also created the world’s first talking press ad and won a number of awrds for other projects including a cannes lion and Graphite pencil (nomination) at D&AD.

    2004

    Copywriter

    AMV BBDO

    Jan 2000 - May 2004
    • London, United Kingdom
    • Full Time
    • I was head hunted by AMVBBDO to work in one of the most awarded creative departments in the world. There I created stand out work for Pepsi, Sainsbury’s, Rogaine, Bafta, The Economist and BT. For a simple BT call promotion I created a dancing Chameleon phone that was so popular it was created and sold in the gadget shop. They even made their own ad. This helped make it the best-selling novelty item that Christmas and one of BT’s most effective campaigns. I also made a Pepsi ad campaign featuring Beyonce singing a Queen song. It became the most written about advertising campaign that year.

    Education

    Currently

    Sep 1995
    • High Wycombe, United Kingdom
    • During this time I had work experience at: O&M Burkitt Court Y&R Banks Hoggins & O'Shea

    1995

    HND Advertising and Marketing

    University of The Arts London (UAL)

    Sep 1993 - Jun 1995
    • London, United Kingdom
    • Formerly known as the London College of printing.