Lauri King Art Director

About me

Freelance Art Director. Stylist. Editorial. Curation. My passion is to create super stuff for your eyes - sometimes pretty, sometimes thought-provoking, sometimes sublime, sometimes ridiculous. This could be when devising a full campaign concept, creating an image, renovating a house, styling products or interiors, applying a story to an image, or an image to a story - depicting the voice of a brand visually. In my opinion the conceptual root and project pragmatism required comes from the same place, and can be applied anywhere. Vogue magazine has brought me up and I am an avid consumer of aesthetics which make your pupils dilate, heart soar / sore and generally isn’t essential for life, but is totally essential for living. I love my pals, cars, dogs, headpieces, sunglasses, filing, attention to detail, the English language, world languages, cultures, respect, and the ‘I was supposed to pick up Carl’ meme. Freelance Art Director / Image Creator / Stylist : HELLO! Magazine | WooWoo | B2B clients Shoot / Project Assistant : The Wall Group - Jimmy Choo | Future plc | CoelhoComms - George at ASDA | Bureau Betak - Victoria’s Secret | Vivienne Westwood - Museums Sheffield | AEI - Drum & Bass Arena / Detonate | Dolly Parton Imagination Library | Photographers 2008 - 2020 : Director of a multilingual B2B communications company. Clients included ABF, BBC, boohoo, Crafts Council, DIT, Fitbit, Fortnum & Mason, George Pragnell, Graham & Brown, Jamie Oliver, Jaywing, Hitachi, Lady Gaga’s HausLabs / Amazon, Le Tour de France, Max Factor, Mercedes-Benz, Oreo, PFA and Sky. Represented Sheffield in Kawasaki City, Japan - Celebrating 20 years of Friendship delegation with Mayor Takao Abe, ran the UK’s largest Women’s Networking event (at the time) including keynote speakers Lynne Franks and Janet Street-Porter. Ran Concept Pitching Workshops, M.Sc. Organisational Change & Consultancy, Sheffield Hallam University, Entrepreneur Of The Year award winner, featured in Tales From The Glass Ceiling by Jo Haigh, featured on Living TV with Carol Smillie. CPD & Studies : Art Direction for the Fashion Industry (Manuel Ridocci) Luxury Communications (Institut Français de la Mode IFM Paris) Art Direction, UAL London Chelsea College of Arts (Giulio Mazzarini) Professional Interior Stylist (Lucy Gough) Visual Merchandising & Display, UAL London College of Fashion (Sarah Manning) Dark Design (Abigail Ahern) BA (Hons) Design Studies, Nottingham Trent University (2001) HND Interior Architecture, Regent London (1997)

Posts Projects Experience Team

Work history

Freelance Art Director / Image Creator / StylistLauri King

Mar 2020United KingdomFreelance

Freelance Art Director / Image Creator / Stylist : HELLO! Magazine | WooWoo | B2B clients

Shoot / Project AssistantLauri King

Feb 2020United KingdomFreelance

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Skills

Art Directing
Art Direction
Creative
Creative Briefs
Creative Campaigns
Image Making
Styling
Editoral Design
Concept Boards
Concept Creation