Laurianne Martin
Available

Laurianne Martin

Digital, marketing and communication Project ManagerLondon, United Kingdom
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Laurianne Martin
Available

Laurianne Martin

Digital, marketing and communication Project ManagerLondon, United Kingdom
About me
Graduated in 2020 with a MA Degree in PR & Advertising from Richmond, The American International University, I would like to start a new professional adventure. Currently employed at Quinta Essentia as a communications and digital project manager, I would like to join a new structure, to embark on a new chapter in my career. I am enthusiastic, curious, and hard-working. I am eager to learn and I enjoy overcoming challenges. Since the departure of my manager, I successfully demonstrated my ability to take over all her tasks, such as the digital and marketing projects of the company and its brand Créations Dragonfly®. I am in charge of the website development and supervising the evolutions of the website in corporation with the agency based in Paris. I have various skills in communications, graphic design, and digital, and also great adaptability skills. I like to be able to work on complex projects requiring several areas of expertise.
Projects
  • Implementation of a marketplace
    Implementation of a marketplaceWith the web agency Bonjour Paris, we have created a marketplace called dragonfly.fr to promote our own brand, Créations Dragonfly, but also some craftsmen and brands with whom we share the same values.
Work history
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    Digital and Communications Project ManagerQuinta Essentia Holding LTD
    London, United KingdomFull Time
    Quinta Essentia is a holding of Primwest, a Swiss family office and investment company that manages the assets of the heirs of Primat-Schlumberger’s Family. Quinta Essentia manages some of the projects of Garance Primat, the owner. Créations Dragonfly®: A lifestyle and home-ware brand focused on high-end craftsmanship, designed by famous designers such as Stéphane Parmentier, Raphael Navot, and Wendy Andreu. • Digital strategy and implementation: project management to develop the brand’s commercial and lifestyle website www.dragonfly.fr. ° Management of the design and the implementation of the second version of the website, to create a mix between a blog and an e-shop website (according to the wishes of the owner): re-font of the homepage, reorganising the principal headings, creation of products categories, better organisation of the content ... ° Handling of the implementation of necessary improvements in the back-office such as the migration to another server to optimise the speed of the website, implementation of a CDN to improve the performance of image display, or the change of SEO plugin. ° Supervision of the periodic tasks with the agency (maintenance, bug correction...) ° Oversight of the implementation of SEO and SEA campaigns with another agency and managing the communications between both agencies. ° Currently, managing the third version of the website: a legitimate e-shop with a new checkout plugin, a faceted search and new SEO-friendly URLs. ° Project management through several platforms (according to the preferences of the different agencies): Trello, Active Collab, Slack, and Monday. ° Online publishing of several different contents, such as product sheets and articles. ° Social Media Management: development of the strategy and designing the contents for Instagram. Management of the media agency in charge of publishing the post and community management. ° Paid Advertising: establishment of paid advert campaigns on Instagram. • Graphic design: creation of press kits, files, price tags, leaflets, catalogues and several print materials. • Event & Products Launch: organisation of several events in UK, France and US. Such as Maison & Objet trade fair in Paris, Product launch at The Invisible Collection in London, Product Launch at The Webster in Miami. • PR & Communications: PR strategy incorporation with a leading PR agency in London & Paris and PR reporting for the family office in Switzerland. • Admin: Logistic and invoicing. Domaine des Etangs®: A five-star hotel and one-starred Michelin restaurant in South West France. Consulting missions • Graphic design: creation of press kits, hotel directories, leaflets, catalogues, brochures, menus and several print materials. • Social Media Management: development of creative content, community management • PR & Communications: PR strategy incorporation with a landing PR agency in London & Paris and PR reporting for the family office in Switzerland. • Event: organisation of several events in Domaine des Etangs® such as art vernissages,press trips in partnership with the hotel’s PR agencies. • Training: organisation of training sessions for Domaine des Etangs®’ teams on graphic design software (Indesign and Canva).
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    Digital and Communications project executiveQuinta Essentia Holding LTD
     - London, United KingdomFull Time
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Education
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    MA in Marketing, Advertising and PRRichmond, the American International University in London
     - London, United Kingdom
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    MA in Creative CommunicationsECS (European Communication School)
     - London, United Kingdom
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