About me

Embracing digital strategies is all about the attitude towards digital and the willingness to invest more resources in it. From designing digital customer journeys to audience engagement and content management, I help organisations move towards an appreciation of digital possibilities.

QuestionsProjectsExperienceTeam

• Hi all, hosting an evening on "How to make a difference as a leader in the cultural sector?" on 18 Nov and looking for speakers! Any tips?
• Hi community, does anyone have some brilliant examples of climate change initiatives within the cultural sector to share? Much love, L

Projects

• 3

  Tiger on the LooseA outside AR art installation that engages audience to go on an interactive tiger hunt.
• 1

  IFFR Film FinderA selection tool for public audiences to navigate through the vast film programme of IFFR by liking and disliking film suggestions.

Work history

Digital Marketeer & Online Projects CoordinatorInternational Film Festival Rotterdam
Aug 2018Rotterdam, NetherlandsFull Time

Skills

• Cultural Communications
• Strategic Communications
• Branding
• Customer Journey
• Digital Communications
• Digital Strategies
• Museum Education
• Social Media Marketing
• Project Management
• Strategic Planning

Education

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Master of Arts (M.A.) Media and CommunicationsErasmus University Rotterdam, Erasmus School of History, Culture and Communication
Sep 2017Rotterdam, Netherlands
The focus of my Master was on Media & Business. This included courses in New Media in Corporate Culture, Branding Strategies, Strategic Mass Communication, and Leadership Strategies. My Master Thesis (graded with 8.5) was more focused on the cultural sector and analyzed how museums can use the customer journey phases to improve their digital strategies. The research in collaboration with the Rijksmuseum included international museum experts from the US, Canada, the UK, Australia, New Zealand, France, Denmark, Slovakia, Spain and the Netherlands.