A highly skilled Digital Marketer with 7+ years’ experience. Analytical, creative and an adapter to different challenges and opportunities. I have experience within retention and acquisition marketing, especially around content, events, product and growth objectives. My experience at WGSN has given me familiarity with many industries as WGSN served companies within retail, e-commerce, manufacturing, food & beverage, agencies and many more types. Currently at Savage X Fenty as a CRM Manager for the European Market.
Work history
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CRM Manager at Savage X Fentytechstyle
Berlin, GermanyFull Time
- Leading creative development and technical implementation of new transactional emails, drip series, triggered emails
- Building and maintaining the email marketing calendar
- Managing the daily execution of email campaigns including creative ticket entry, creative reviews, list and campaign set up in Sailthru, coding, QA and scheduling
- Managing user experience/funnel from email to site
- Reporting email results & insights on a weekly and monthly basis
- Creating testing frameworks and partnering with the Head of CRM and the business analysts on test set-up & reporting
- Partnering with internal resources to run inventory checks and merchandising FPLs as needed
- Partnering with internal tech teams to build new functionality and triggers and troubleshoot issues as needed
Performance Marketing ManagerRevolut
- London, United KingdomFull Time
- Planning and execution of user acquisition campaigns
- Optimisations of campaigns based on learnings from multiple A/B tests across creative, targets and other strategies to drive maximum impact and cost efficiency.
- Managing full-cycle execution of campaigns with varying objectives across all relevant paid media channels.
- Managing performance and post-campaign analysis reporting working with legal and copywriting teams to prepare and approve promotional assets
- Ensuring proper tracking, attribution, automation, and optimisation of campaigns
- Tools used: Google Ads, Facebook Business Manager, Bing Ads, Twitter Ads, LinkedIn Ads, Google Tag Manager, Google Analytics, Branch, Brandverity and JIRA
+ Show more
Skills
- Html
- Email Marketing
- Email Newsletters
- Paid Advertising
- Website Administration
- Marketing Automation
- CRM
- Social Media
- Digital Campaigns
- SEO
Education
Business ManagementUniversity of Westminster
- London, United Kingdom