About me
A committed and focussed product manager with a proven track record in a senior role. I have created and enacted forward thinking digital strategies that have directly led to increased company revenue, and have developed market leading digital products from concept to delivery.
Work history
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Digital Product ManagerHal Leonard Europe
London, United KingdomFull Time
I was hired to reinvigorate a leading music publisher’s struggling digital program. My role has involved:
• Designing and implementing a new company digital strategy that has delivered consistent growth. By introducing an agile workflow and customer focussed product development into a traditional publisher I have dramatically reduced costs and increased productivity.
• Hiring a varied digital team to deliver the new strategy effectively.
• Increasing eBook profit (50% YoY)
• Overseeing the conception, design, development and delivery of a market leading digital music learning platform. At year 1 end, we had 26,000 active users (25% over target).
• Managing an internal and external team of designers, developers and content editors to deliver multiple projects on time and within budget.
• Using data and customer interaction to validate features and make insightful product decisions.
• Negotiating new deals and partnerships to drive the digital business forward.
• Working closely with the marketing team to align the product creation and commercial strategy.
• Presenting at international trade shows to acquire new partners and customers.
Skills
- Agile Development
- Product Strategy
- Leadership
- UX
- Budget Management
- Data Analysis
- Rapid Prototyping
- Scrum
- Design
- Digital Strategy