About me
I am a Communications Specialist with experience in film and television, media, video games, technology, and government. I bring a creative, critical and open mind to all projects and initiatives ensuring every avenue is explored and all opportunities uncovered. I seek to share your message as you intended, leaving no room for interpretation or miscommunication, and believe diverse voices bring out the best routes to reach your audience and optimise team potential.
Work history
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Head of MarketingStreamline Media Group
- Las Vegas, United StatesFull Time
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Head of MarketingStreamline Media Group
- Las Vegas, United StatesFull Time
Streamline Media Group is a video game, metaverse, and technology development company.
* Working in the CEO Office, I managed a team of 10 marketing professionals remotely.
* Focused on increasing brand awareness, thought leadership placements, and driving website traffic:
* Doubled organic website traffic year on year.
* Secured 12 global interviews in 2022 for the leadership team including Forbes, Bloomberg, VentureBeat, and Games Industry.biz.
* Increased organic social media following by 7% year on year.
* Planned and executed over 15 events in 2022, managing and drafting speaker profiles, submissions, presentations, and live show event production such as GDC, Gamescom, GamesBeat, and GI Live.
* Planned global communications and content strategies to drive brand awareness, sales acquisition, and recruitment efforts for the USA, Colombia, Malaysia, and Japan.
* Established communications standards, processes, and protocols for both internal and external communications for the company.
* Led creative briefs for written and graphic materials for social media, print, video, website, events, and advertising.
* Researched keywords, SEO, and trending topics for content planning.
* Copywriter, editor, and proofreader for email marketing, social media, advertising, and website content, including 7 new websites during six years at Streamline.
* Identified co-marketing partnerships with shared values, including CSR initiatives and industry Boards and Associations.
* Analyzed data and marketing results with weekly executive reports using Hubspot CRM, Google Analytics, Linked In Campaign Manager, Facebook Business Manager, YouTube Analytics, and Twitter Analytics.
* Co-produced and co-hosted award-winning podcast.
* Led a successful Kickstarter fundraiser securing 20% over our goal.
* Led a multi-region product launch for indie game on Steam and Nintendo Switch platforms.
* Researched, identified, and secured co-marketing partnerships with platforms (PlayStation), music brands (Chillhop), non-profits (No Kid Hungry), and influencers to generate over 3 million views of gameplay and trailers.
* Initiated a live stream fundraiser for No Kid Hungry raising $50,000 in 8-hours and securing 500,000 meals for children below the poverty line.
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Skills
- Strategy
- Management
- Communications
- Branding
- Teamworking
- Leadership
- Mentoring
- Business Strategy
- Events
- PR
Education
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U
Bachelor of Arts (BA) University of East Anglia
- Norwich, United Kingdom
2:1 Drama