About me
As a seasoned Marketing Manager with over 6 years of experience across retail, media, FMCG, and tech industries, I have successfully spearheaded the launch and management of multi-million pound campaigns and partnerships, driving sales through strategic planning, digital advertising, and retail activations. My expertise extends to end-to-end campaign management, go-to-market strategy, stakeholder collaboration, and digital marketing. I bring a proven track record of enhancing brand awareness, engagement, and customer loyalty through innovative and impactful campaigns. With a keen eye for detail and a strategic mindset, I am seeking a growth-oriented role to leverage my analytical and creative skills in driving competitive growth and maximizing profits for brands.
Work history
Product Marketing ManagerSamsung UK
- London, United KingdomFull Time
Successfully launched three Galaxy smartphones in the UK, leading marketing activities cross-channel incl. TV, DOOH, paid & organic social, achieving a significant uplift in market share and product awareness.
Collaborated with cross-functional teams to define product features and positioning, resulting in improved customer satisfaction and loyalty.
Revamped the commercial partnership between Samsung and Disney+, creating new ways of working, marketing strategy and assets which led to increased awareness, engagement levels and subscribers.
Trained and managed junior team members to support with the Disney+ partnership and execute promotional campaigns cross retail & operators, maximizing ROI on marketing campaigns and initiatives.
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Account ManagerCircleSquare
- London, United KingdomFull Time
I led the promotion and growth strategies for key products, managed brand immersive space designs, and spearheaded experiential marketing campaigns for global brands like Diageo and Barbour in retail environments.
Increased sales, awareness and market share by activating experiential marketing campaigns working with department stores such as Selfridges and John Lewis, as well as global travel retailers.
I also managed all financial aspects and billing for my clients, and collaborated with international stakeholders, including those in the APAC region.
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Skills
- Project Management
- Brand Marketing
- Product Marketing
- Strategy Development
- Content Development
- Campaign Management
- Brand Partnerships
- Budget Management
- Digital Marketing
- Team Management
Education
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BSc Business ManagementKingston University
- London, United Kingdom