About me

Paris-based trend forecaster, brand and cultural strategist, I help businesses in research, strategy, and innovation. As a result of my 360° curiosity I always carry a notebook, take the time to observe, listen, analyze and depict the world in which we all operate. I aim to help brands and businesses navigate through our fast-changing world, I strive to constantly broaden my skill-set and use it in order to wider our angles, open channels, build bridges, connect elements and understand emerging dynamics. Driven strategic thinker I am passionate by emerging cultures, behaviors, anticipating and decoding the evolution of socio-cultural trends and influences. Embracing challenges, I stand for making clear and understandable new behaviors and dynamics to businesses. My work answers to: "How to anticipate future thanks to today's world?" which I serve through strong prospective watch and paying true interest to what people worldwide do and think as individuals but also as societies and communities. Thanks to a multidisciplinary approach I've been able to work with multi-area clients facing different challenges always working with a tailor-made approach in order to get customized and relevant recommendations to their brands or businesses. At the core of my work: understanding each business objectives and challenges, translating clients challenges into simple and clear ideas, (re)shaping their future scenarios and territories to create and maintain relevance and value. Comfortable with change and adaptability, I had the chance to collaborate previously with clients based in Brooklyn (US), Abuja (NGA) and Paris (FR), always maintaining dialog and working closely. I deliver detailed and tailor-made recommendations through 3 points: research, strategy, innovation. It includes -but not restrict to- quantitative / desk-based research, trend forecasting, trend reports, consumer insights and analysis, storytelling, understanding of consumer and market dynamics, effective brand positioning and consulting through problem-solving methods, brand, market and products knowledge, development of brand identities, strategic communication impulsions and creative recommendations through foresight thinking.

QuestionsProjectsExperienceTeam

Work history

F
F
Brand, Cultural strategist and Trend forecasterFreelancer
Dec 2020Paris, FranceFreelance