Leah Pennie
Available

Leah Pennie

Junior Brand StrategistLondon, United Kingdom
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Leah Pennie
Available

Leah Pennie

Junior Brand StrategistLondon, United Kingdom
About me
I am an inquisitive, hard-working and ambitious individual skilled at integrating my abilities as a Junior Brand Strategist with my passion for marketing and content to translate industry trends and brand purposes into memorable actions. The professional journey I have chosen has taken me to work with start-ups and SME companies that have exposed my career to assisting in all activities, including their campaigns, social media, and contributing to blogs alongside providing the sales team with support and collateral to aid their business development.
Projects
  • Jo Malone : Product styling and Photography
    Jo Malone : Product styling and PhotographyQuintessentially British Scent 'English Pear and Freesia' by Jo Malone. Utilising natural elements to communicate the scent composition in this body of work.
  • Malibu: Product styling and photography
    Malibu: Product styling and photographyA creative goal of mine is becoming confident behind the camera, and having the ability to bring vision to life myself. Here are some of my favourites from an independent brand shoot I did featuring Malibu's Pina Colada drink. .
Work history
    L
    L
    Junior Brand & Marketing StartegistLevel 7 Beauty Hall
     - London, United Kingdom
    KEY ACHIVEMENTS Increased social media following by 8% in 6 months. Boosted website click-through rates by 7% Secured opportunities to promote the brand through strategic influencer partnerships. Conceptualised and executed brand guidelines and a 360 business strategy to increase brand awareness, engagement and sales. RESPONSIBILITIES Conducted market research to identify the target and niche markets for the business. Maintained relationships with stakeholders to ensure department activities adhered to brand guidelines, strategy, and met KPIs. Overhauled social media calendar and utilised social media scheduling platforms such as Hootsuite and Planoly to ensure timely messaging. Oversaw website redesign + weekly website management.
Skills
  • Brand Strategist
  • Project Management
  • Product Styling
  • Social Media Management
  • Copywriting
  • Market Research
  • SEO
  • Adobe Create Suite
  • Branding
Education
    University for the Creative Arts logo
    University for the Creative Arts logo
    BA (Hons) Fashion JournalismUniversity for the Creative Arts
     - United Kingdom